To boldly use what no man has used before - the design competition that spawned DustMate Shoes and the FlatShare fridge announces 2010 theme.
Electrolux Design Lab 2010 invites design students to compete for a six-month paid internship and prize money by submitting ideas that consider shrinking domestic spaces. The brief specifically seeks solutions that address how people will prepare and store food, wash clothes, and do dishes in the homes of 2050, when 74%* of the global population are predicted to live in an urban environment.
“Now in its eight year, Electrolux Design Lab offers the designers of tomorrow an opportunity to test themselves and gain valuable insight in to the world of commercial product design
” says Henrik Otto, SVP of Global Design at Electrolux. “This year we’re looking for concepts that consider the way we use domestic space. The ideas need to be green, adaptive to time and space and allow for individualization.”
September finals in London
Eight finalists will be invited to participate in the final event in London to present their entries to a jury of expert designers. The jury will consider entries based on intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
Deadline for entry is May 1, 2010 via the Electrolux Design Lab website: www.electrolux.com/designlab. A limited number of finalists will be chosen in June and invited to London to make a final presentation to the international jury in September where the winner will be announced and prizes awarded.
“In addition to the global award, the competition is also an exciting challenge at national level. All local design projects will be judged by a specially selected panel of design professionals in Thailand. The first winner will receive 50,000 baht in prize money and be sent to the Asia-Pacific final where three projects will be selected for the global final in London in September this year. The second and third Thai winners will receive 25,000 and 15,000 baht respectively. Local winners will be announced in November 2010,” added Sutti Manokitjarunman, General Manager of Electrolux Thailand
“This year marks our fift Electrolux Design Lab Competition in Thailand and we want to carry on giving students an opportunity to present their creative ideas and potential on an international stage. In the past four years, three Thai students have reached the global finalists which outlines the strength and depth of design talent in this country.” said Tonghathai.
The jury members for the Electrolux Design Lab Competition 2010 in Thailand compose of M.L. Kathathong Thongyai, Director, Office of Business Relations and Advisory Service Department of Export Promotions, Ministry of Commerce; Mr. Kittiratana Pitipanich, Design Advisory Director of Thailand Creative and Design Center (TCDC); Mr. Sakkachat Sivabovorn, President & CEO, Industrial Design Network Co,Ltd. and Ms. Tarini Pimolsri, PR & Marketing Communication Manager – Electrolux Thailand.
For more information, please contact the Electrolux Marketing Department at 02-725-9204 or visit www.electrolux.com/designlab
For more press information and pictures, please contact:
Daranee Or Chanidda
Spark Communications, Tel. 02-653-2717-9
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