Bangkok--6 Oct--Grayling Thailand
Peter Alwin from National Institute of Design in India is the winner of the Electrolux Design Lab 2010 competition for inventing The Snail, the Micro Induction Heating.
Electrolux, a global leader in home and professional appliances, selected The Snail as the Electrolux Design Lab 2010 winner. The announcement was made at the finals in London on September 23, 2010, at 100% Design London, the UK’s leading architecture and design event.
The Snail is a portable heating and cooking device based on magnetic induction processes. Such is the size and versatility of the Snail, it can be stuck directly on to a pot, a pan, a mug etc. to heat the contents. This reduces the amount of space required for conventional cooking whilst adding portability to the process. Powered by a high density sugar crystal battery, the Snail converts the energy from the sugar, heating up a coil to conduct the magnetic induction process to the utensil. Integrated sensors detect the food type being heated so as to automatically adjust the time and temperature. A simple touch sensitive display with interface helps to monitor the process.
While “Zephyr” Integrated Laundry System, the latest innovative design by Dulyawat Wongnawa, Thailand’s Electrolux Design Lab 2009 and 2010 winner, not only won the national prize, but is also selected as one of the 25 Global Semi-Finalists of “Electrolux Design Lab 2010”. Previously, Dulyawat Wongnawa won “Thailand Electrolux Design Lab 2009” with his Teleport Fridge design. His design has become globally well-known and he was also the first Thai competitor who achieved “People’s Choice Award”, which is won by achieving the most votes from people around the world. His Teleport Fridge, inspired by the design of Star Trek Sci-fi movie, was also selected to pass to the final round.
Jury motivation
The Snail is a well researched concept that even goes beyond the brief. In addition to being a solution for city dwellers, it offers a wider social potential for use in remote areas; just as the first mobile phone opened opportunities.
The organic design is polarizing and shows potential for differentiation and personalization as there would be many options for use of different colors and shapes.
The Award
The Electrolux Design Lab 2010 award is a prize of € 5000 and a six-month paid internship at one of Electrolux global design centers. The award for second place went to The Bio Robot Refrigerator, the Cool, Green, Food Preservation by Yuriy Dmitriev, CSU, Russia. Third place went to The Elements Modular Kitchen, All-In-One Kitchen Shelving by Matthew Gilbride, North Carolina State University, USA. The Bio Robot Refrigerator also received the People’s Choice Award—as voted for online.
The competition theme
For Electrolux Design Lab’s eight edition, undergraduate and graduate industrial design students were invited to create home appliances that consider how people prepare and store food, wash clothes, and do dishes in shrinking domestic spaces. Growing populations living in an urban environment dictate a need for greater space efficiency. The design ideas should address key consumer requirements; being green, adaptive to time and space, and allowing for individualization.
This year over 1,300 entries were submitted from students in more 50 countries.
About Electrolux Design Lab
Established in 2003, Electrolux Design Lab is an annual, global design competition open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future.
The competition has had different themes and culminates in a new city every year at an international press event. Previous themes and venues include: 90 years ahead, London, 2009; Designs for the Internet generation, Zurich, 2008; Green designs, Paris, 2007; Designs for healthy eating, Barcelona, 2006; Designs of the future, Stockholm, 2005; Designs of the future, New York, 2004; User-driven solutions, Budapest, 2003.
For more information and press materials visit www.electrolux.com/designlab
About Electrolux
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.
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For more press information and pictures, please contact:
Chortip Pramoolpol (081-651-3770) or Kornbongkoj Katchamas (081-805-5532)
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