Global competition for new logo in lead up to Electrolux’s 2012 Design Lab competition

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Bangkok--16 May--Grayling (Thailand)

2012 marks a new chapter in the story of Electrolux Design Lab as it enters its tenth year. Electrolux therefore invited design students globally to create a special anniversary logo for the concept. The competition has been conducted in collaboration with Yanko Design. The winner of the competition is Swedish graphics design student HenrikSundqvist from Berghs School of Communication in Stockholm, Sweden. Electrolux Design Lab started out as a global design competition for design students but has developed into a platform for design discourse and sharing inspiration. Thousands of designers and people interested in design participate daily in the discussions on Electrolux Design Lab’s Facebook, Twitter and Pinterest platforms. The brief for this year’s design competition is “Design Experience”, focusing on sensory experiences. Expectations are high, as the last ten years have seen very ambitious and innovative design concepts from thousands of students. - The Electrolux Design Lab culture is created through the dialogue betweenus at Electrolux - and the participants and followers. This fusion and exchange of thoughts and ideas is what gives Electrolux Design Lab its magic dynamic. To further integrate design students in the development of the concept feels like a natural and exciting step forward, says Karl Nyberg, Project Manager, Electrolux Design Lab. The logo competition Electrolux and Yanko conducted a competition inviting design students to create an anniversary logo. Hundreds of students from all over the world participated in this special prelude to the main event. The winning entry, created by Swedish graphics design student Henrik Sundqvist, will be used as the official Electrolux Design Lab Logo for the 2012 competition. For further information, please contact: Grayling (Thailand) Pimpailin Teeraleela and Nannapat Sukpreedee Tel: 02-635-7151-2 Fax: 02-635-7155 Email: [email protected] [email protected] -NT-

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