Krungsri Ignites Internal Power to Build Sustainability DNA,Driving Forward the "GO Sustainable with krungsri" Concept Toward Being "The Leading Sustainable and Regional Bank."

In today's world, where sustainability is now a global agenda, Krungsri (Bank of Ayudhya PCL), as a leading financial institution in Thailand, is committed to driving strong business performance while creating a long-term positive impact on society and the environment through the concept: "GO Sustainable with krungsri." With an aspiration to be The Leading Sustainable and Regional Bank, Krungsri is embedding this mindset from within, starting with the active involvement of all employees.

Krungsri is committed to achieving Net Zero by 2030 and expanding its into sustainable financial services by 2050. The bank is dedicated to growing its social and sustainable finance portfolio by 250 billion baht and embedding a "Sustainability DNA" in every employee to drive change from within.

Mr. Pairote Cheunkrut, Krungsri Chief Strategy Officer, said, "Krungsri places great importance on driving sustainability in two key dimensions: sustainable growth while maintaining business leadership, and the transition to a sustainable society and economy, with the Net Zero goal at its core.

Krungsri's commitment to sustainability is to become a "Market Shaper," driving Thailand's financial system and economy toward full sustainability. The bank believes that being a bank means more than lending; it means creating the future, generating opportunities, building knowledge, and empowering change to foster a confident and sustainable Thai society.

This sustainability journey starts with "us," representing Krungsri's commitment to sustainability within its own operations, and extends to "us," representing the partnership between Krungsri and its customers in building a sustainable society together. Ultimately, this represents creating a sustainable future while maintaining a balance between business growth and social responsibility.

Achieving this goal requires collaboration across all levels, with leaders and employees working together to embed "Sustainability DNA" into the organizational culture through consistent, inclusive communication and meaningful action."

Among the key mechanisms demonstrating the organization's commitment to sustainability is the IECC Program (Internalizing Environmental and Climate Change Aspects into Financial Institution Business Program), launched in 2024. This program focuses on integrating environmental and climate considerations across various business areas, including risk management, financial product development, and effective stakeholder communication.

Alongside policy-level approaches, Krungsri is actively promoting energy and environmental initiatives through programs such as Energy Saving and systematic energy management, including solar panel installation, electric vehicle use, sustainable waste management, and resource reduction at its main offices. Employees are also encouraged to engage in creative activities, such as tracking their daily carbon footprint with technology and participating in internal initiatives like Think Green and Ride Clean, which foster idea-sharing that can lead to real organizational change.

The organization also prioritizes developing internal capacity through training, workshops, and employee-led financial literacy programs, supported by consistent communication from senior management and employees, all aimed at genuinely fostering a culture of sustainability from within. We believe that true sustainability can be achieved when everyone participates in building it internally and systematically extends its impact outward.

From policy to practice, and activities to culture, Krungsri is making sustainability relevant to everyone by embedding it within the organization, driven by collective participation, and expanding outward through concrete actions, all toward the goal of being "The Leading Sustainable and Regional Bank."

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