Krungthai Card Public Company Limited (KTC) has partnered with global beauty retailer Sephora to launch "JCB Beauty Deals 2026: Shop Beautifully with Exclusive Privileges," a collaborative initiative designed to address the growing trend of selective spending among modern consumers. The campaign responds to evolving consumer behavior, where individuals prioritize self-investment while managing their spending more carefully amid ongoing economic uncertainty. Mr. Nattasit Soontranu, Head of Credit