DTAC allies with IBM and Computer Union to launch the latest innovative ‘Mobile Business On Demand’ service.

Bangkok--Aug 7--TAC DTAC allies with IBM and Computer Union to launch the latest innovative ‘Mobile Business On Demand’ service. The first total business solution in ASEAN that enables users to download key business applications on mobile phones Total Access Communication Plc (DTAC) allies with IBM Thailand and Computer Union, launching its first total business solution in ASEAN, 'Mobile Business On Demand', that allows users to download key business applications via mobile phones and Personal Digital Assistant (PDA). The service aims to increase productivity and work efficiency among corporate employees who are normally on mobile. The Mobile Business On Demand is a perfect integration of DTAC’s advanced GPRS network, IBM’s WebSphere Everyplace Access (WEA) and the expertise of service implementation by Computer Union. WEA is a core platform for today’s mobile workforce, enabling enterprises’ mobile employees to access data and applications virtually anywhere, anytime, both online and offline. WEA also can help increase the productivity of mobile workers, enhance revenue growth, and improve customer satisfaction. In addition, the service implementation is supported by Computer Union who has years of experience on system integration for large enterprises in Thailand. Vichai Bencharongkul, Co-Chief Executive Officer of Total Access Communication Public Company Limited (DTAC) said “The Mobile Business On Demand service is the first of its kind in Thailand and ASEAN that allows corporate customers to download key business applications on their mobile phones, laptops and PDAs. Up until now, services on mobile devices are only limited to email connectivity so we are confident that this new service will further enhance our corporate customers’ work capability and efficiency. This service also allows them to make real-time approval for all workflows.” DTAC is Thailand’s leading cellular operator with 92% coverage of the population and over 3,000 corporate customers. The company has delivered several innovative services to its corporate customers such as currency exchange rates and business news update via SMS. The company also provides banks’ customers to check their credit limits and loan approvals whenever and wherever they wish. In addition, DTAC has also developed the Document Workflow system that allows users to control their sales and services in a more systematic manner. Another wireless service available for DTAC’s customers is the Online Approval solution, enabling users to process their procurement and budget approvals via their mobile phones, laptops and pocket PCs. Jadesada Kraisingkorn, Country Manager, Software and Solutions, IBM Thailand said “As we move into the ‘On Demand’ age, companies need to access information, applications and services on their own terms – everywhere and every time. Leading enterprises are now moving beyond mobile e-mail and calendar to key business applications that improve data capture and field-level effectiveness; accessing core order entry, field service, inventory, insurance claims processing and supply chain systems. ‘Mobile Business on Demand’ Services addresses the on demand mobile computing strategy by extending core business applications with WebSphere Everyplace Access (WEA), beyond pushing e-mail and Personal Information Management (PIM), to leveraging device-based applications, deep integration to core systems and business workflows and developing mobile applications with the joint IT partnership with Computer Union, the leading IBM Business Partner. Prakong Pahnturat, Managing Director of Computer Union Co Ltd said “Through our years of experience and expertise on system integration, we are confident that the launch of Mobile Business On Demand for DTAC customers will be a success. For DTAC’s customers to utilise the service at its utmost benefit, we have also developed a workflow application that allows users to follow up, monitor and approve their workflows electronically via mobile devices.” About Total Access Communication PLC. With the joint venture between TAC and TELENOR, we are today moving into the next era of mobile communication in Thailand. An era dedicated to a better communication network, better people, and most of all better services offered to all of our customers. No longer will you see TAC, Prompt, WorldPhone 1800 or 800, because all of these brands will no transform into DTAC. The “D” in our new logos will stand as a symbol of excellence which will retain all the quality services that you already enjoy. PLUS for additional new service packages which will not only provide you superior value, but will ensure that your mobile communication shall never be complicated again. For more information, visit www.dtac.co.th About IBM IBM is the world’s leading e-business company offering a wide range of services, solutions and technologies that help businesses take full advantage of emerging innovation. IBM’s pervasive computing and mobile Internet strategy is to extend e-business applications to the new class of client devices. This involves building, deploying and developing mobile applications by partnering with key industry players, developing groundbreaking initiatives to set open industry standards; and deploying a Business Innovation Services team with hundreds of wireless consultants. IBM also makes chips for a wide range of devices from the world’s most powerful computers to the smallest cell phones. IBM can be found on the Web at www.ibm.com About Computer Union Computer Union is a subsidiary of Saha Union Public Co., Ltd., which was founded in 1982. The company aims to be a distributor and an IT Solution Provider who offers end-to-end hardware, software, solutions and services for customers nationwide. Over 20 years on the business, the company distributes their products through customers in government, banking and finance sectors with a direct approach and via 200 dealers. End. -RK-

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