Tastes of Great Britain fair launched nationwide by Central Food Retail

The best of more than 400 British food and drink products will be on display and available at special discounted prices in 28 different stores in key destinations throughout Thailand from 1 March to the 28 March during the "Tastes of Great Britain" fair organised by Central Food Ratail in cooperation with Food From Britain, UK Trade & Investment, and VisitBritain. Central Food Hall, Marketplace by TOPS, and selected TOPS Supermarket are the outlets supporting the "Tastes of Great Britain" food and drink fair. "This year, Central Food Retail is focused on quality development and diversity of products. We have selected new and established products from suppliers that we feel reflect the best of Breitish quality and we are offering them at attractive prices so people will be encouraged to sample a broad range of what is available," states Mr Ian Pye, president of Central Food Retail. Mr Ian Pye further states: "Britain is a melting pot for world culture and because of this, it is possibly the most innovative country in the world for new food concepts. British consumers are very quick to adopt new trends, which spur demand for more and more invoative products.I am sure that Thai consumers will be equally receptive to these products that we have imported for the fair." As well as promoting innovative British food and drink items the fair also features products sold under the Waitrose brand name. This brand offers an exceptionally broad variety of quality produce ranging from fresh and processed foodstuffs, fruit, vegetables, spices, cheesd, youghurt, snacks, wines, and spirit. Waitrose is sold exclusively through its own supermarket outlets in the United Kingdom and has an outstanding reputation for quality and value for money. Central Food Retail has the exclusive rights to Waitrose products in Thailand. As well as attractive displays of produce in the participating key outlets, there will be live cooking demonstrations of British cuisine by local chefs with free sampling of the created dishes for customers to enjoy. "The Tastes of Great Britain" fair will emphasise the regional foods of Britain, many of which have been assimilated into the nation's diet but which in fact were once very localised and traditional," states Mr Ian Pye. For example, consumers will have the chance to sample award-winning sausages made by Langford's. Cumberland sausages, made from quality cuts of meat suffuse with herbs was once a very regional dish but has now become popular amongst British consumers everywhere. This is the first time that this brand has been imported into Thailand. You will also get the chance to try Baxter's Apple Sauce. This is a classic recipe using crisp Granny Smith apples to create a scrumptious appls sauce. Pork dishes are just not the same without it. Another newconmer is Heartsease. This is water from the leafy thert of the Welsh hills and available for the first time in Thailand. The stylish bottles can grace the best-dressed dinning tables and the fresh spring water is full of minerals to benefit health and fitness. For a real treat go for Patchwork pate, a gold-medal winner with a truly distinctive taste. Patchwork's pate is still hand-made in small batches, without artificial colouring, additives or preservatives and is a top selling product in Great Britain. All of these great products will be available at the fair, along with other favourites such as cottage pie, fish and chips, bangers and mash, Welsh laverbread, pork pies, Yorkshire pudding, black pudding, and bubble and squeak. "We are parssionately committed to showcasing the variety and versatility of British produce to the world. What Britain has right now is high-quality food at all levels. We are delighted to partner for the first time with Central Food Retail in offering Thai's the freshest produce from our land, a slice of culinary utopia," states Kelly-Jane Haley, New Markets Manager, Food From Britain. To support the promotion of British Food and drink, UK Trade and Investment, Food From Britain and VisitBritain have created a website www.UKtaste.com. The website showcases the British products that can be bought in Thailand, providing ideas on recipes and how to incorporate them into everyday life. There are also links to learn about famous British chefs and plenty of ideas on how to enjoy British food in Britain "The Tastes of Great Britain" fair is being held Central Food Hall at Chidlom, TOPS Supermarket at Ladprao, Pinklao, Nanglingee, Sukapibal 3, Rama 2, Rama 3, Pattaya, Sriracha, Ratchada, All Seasons Plae, Sukhumvit 41, Rangsit, Rattanathibet, Phuket and South Pattaya and Marketplace by TOPS at Phuket Festiva, Bangna, Sukhumvit 19, Sukhumvit 24, Thonglor, Piyarom, Silom Complex, Chiang Mai Airport, Kard Suan Kaew, Had Yai, Samui and Nana. Each customer spending 300 baht on British products through the Spot Rewards Card will have the chance of winning a return trip to London for two on British Airways, with accommodation and a special dinner at a world famous restaurant included. Moreover customers will get 5 more chances to win round trip tickets Bangkok-London, just send your answers to our question at www.UKtaste.com "We feel the Tastes of Great Britain" is a very exciting project that will not only raise the profile and sale of British products in Thailand, but introduce the Thai people to new experiences in dining pleasure," said Mr Pye. Further information for media please visit www.UKtaste.com or contact: For Central Food Retail Co., Ltd. Garagade/Kalayapas Spark Communications Tel. 0-2652-2717-9, Fax 0-2653--2720 Email: [email protected] For VisitBritain/Food From Britain Tom Van Blarcom / Pavinee Kiatsrichart TQPR Thailand Tel: 0 2260 5820; Fax: 0 2260 5847-8; Email: [email protected]. End

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