Bangkok--3 Apr--Aziam Burson Marsteller
Herbalife, the world leader in dietary supplements, encourages health enthusiasts who love physical exercise to experience a truly fit and firm lifestyle with the unparalleled Personalized Protein Powder (PPP). This highly innovative product contains protein extracts from soya beans and milk and because PPP is free from sweeteners it is perfect for all consumers who are interested in good health.
According to Mrs Wallapa Narunatvanich, General Manager of Herbalife International (Thailand) Limited, “The Thai dietary supplement market continues to grow significantly. The data from Euromonitor International indicate that that in 2006, dietary supplement sales in Thailand increased by 14% to 4.8 billion baht. Of this figure, over 16% were slimming products as more people seek the benefits of a fit and firm lifestyle along with a successful career. The trend today is for a firm well toned physique along with good health.”
“If you want to take care of your health, you will need to take botanicals that your body needs. The key substance that helps builds and strengthens muscles is protein. Normally our body needs appropriate amounts of protein on a daily basis. But the protein from many foods comes with fat and calories that your body does not need. Thus, when you obtain protein to strengthen your muscles, you also receive excessive fat and calories that are not good for your health.”
Given this situation, Herbalife has developed the innovative Personalized Protein Powder (PPP), the latest addition to its dietary supplement portfolio. PPP is a unique way to strengthen muscles as it is enriched with premium protein extracted from soya beans and milk and contains 9 types of amino acid that are necessary to the human body. PPP is an ideal protein solution that is completely free from fat, carbohydrates, cholesterol, salt, sugar or any other sweeteners and therefore it can be taken every day.
PPP by Herbalife is recommended to accompany Nutritional Protein or Formula 1, which is popular among health enthusiasts. It can also be blended with cereals, soup, yogurt or other beverages for regular good nutrition. One tablespoon of PPP provides 5 grams of protein.
“PPP’s marketing activation will center on providing training programs for Herbalife distributors. Herbalife introduced this great new product to its distributors in Thailand at the Thailand Spectacular seminar in Chiang Mai in March 2007. The event provided in-depth information about the product, product benefits and the consumption information to ensure that Herbalife distributors can provide accurate use and nutrition information about PPP to consumers in a proper and efficient manner,” concluded Mrs Wallapa.
About Herbalife
Founded in California by Mark Hughes, a financial investor in 1980, Herbalife (NYSE: HLF) is the largest global marketing network direct sale company. It sells science-based weight management, nutritional supplement and personal care products. To underscore its “Changing People’s Lives” mission, Herbalife products are sold in 64 nations around the globe through a network of over one million distributors. As at late-2005, sales worldwide were US$ 1.8 billion with 2,500 employees all over the world. Herbalife headquarters are located in Los Angeles, California, USA. Herbalife Thailand has operated the direct selling business in Thailand for more than 9 years with 25,000 distributors nationwide.
For more information please contact:
Sribenja / Duangnead
Aziam Burson Marsteller
Tel: 02 252 9871