NICE Wins 2009 Asia Pacific Frost & Sullivan Growth Strategy Leadership Award in the Call Monitoring Systems Market

Leading analyst firm validates the technological innovation, leadership, and exceptional growth rates of NICE SmartCenter in the region.

NICE Systems Ltd. (Nasdaq: NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced that it has won the Asia Pacific Frost & Sullivan Growth Strategy Leadership Award in the Call Monitoring Systems Market. According to Frost & Sullivan, a leading industry analyst firm, the Call Monitoring Systems Market includes recording, quality management and analytics solutions in the contact center segment

Kiran Kumar, research analyst at Frost & Sullivan, Asia Pacific ICT Enterprise Practice, said, "NICE Systems has grown its Call Monitoring business remarkably in the last year. A well managed acquisition strategy and a robust partner network have driven its continued success in the Asia Pacific region.

In the highly competitive segment of the Call Monitoring market, the vendor has effectively penetrated many countries in the region with notable successes in the financial services sector in China, outsourcing sector in India and the Philippines as well as newer inroads into Malaysia and Singapore markets. Growing at a rate well above the market, NICE systems rightfully claims this award in Growth Strategy Leadership."

NICE's leadership in the Asia Pacific region is based on the success of NICE SmartCenter, a suite of business applications for contact center and enterprise customers. The suite enables organizations to stay on top of growing customer expectations across multiple touch-points and improve the overall customer experience, operational efficiency and compliance with regulations. It includes unique analytics-driven business solutions for addressing specific key business challenges such as first call resolution, average handle time, churn, and improving customer satisfaction. The NICE business solutions help companies around the world, including Asia Pacific, improve contact center performance by enabling them to leverage call recordings for improved agent performance or for improved efficiency. NICE SmartCenter does all this and more by integrating recording, quality management, workforce management and interaction analytics solutions into an end-to-end, integrated suite.

The Frost & Sullivan Award for Growth Strategy Leadership is presented each year to the company that has demonstrated an exceptional growth strategy within the industry. Having demonstrated high growth rates, NICE was chosen as the winner for having bolstered its position in the Asia Pacific market during the

"We are happy to see further validation of the NICE SmartCenter strategy for enabling companies to leverage their contact center call recordings for deploying business applications that help them improve the business performance of their call centers and enterprise," said Doron Ben-Sira, President, NICE APAC. "The Asia Pacific region is an important one for NICE. We are committed to continue working with our business partners in the region on delivering the NICE value-add to our growing base of joint customers."

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's Team Research, Growth Consulting and Growth Team Membership empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost &

About NICE Systems

NICE Systems (Nasdaq: NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by advanced analytics of unstructured multimedia content - from telephony, web, radio and video communications. NICE's solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in

Trademark Note: 360 degree View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer

Corporate Media

Galit Belkind

NICE Systems

Tel: +1-877-245-7448

Email: [email protected]

Olga Kwan

NICE APAC Ltd

Tel: +852-2598-3812

Email: [email protected]

Investors

Daphna Golden

NICE Systems

Tel: +1-877-245-7449

Email: [email protected]

SOURCE NICE Systems

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