Photo Release: Global premium wine program Sheraton Social Hour launched in Thailand

Mr. Vincent Ong (far right), Brand Management Director of Sheraton and Westin Hotels & Resorts for Asia Pacific recently presided over the Sheraton Social Hour launch, which was hosted by the Royal Orchid Sheraton Hotel & Towers. The event was part of a global first-of-its-kind wine program developed by Sheraton Hotels & Resorts, and will offer guests and wine lovers weekly tastings of premium wine at over 240 Sheraton hotels around the world. Seen raising their glasses to the success of the Sheraton Social Hour program were from left: Mr. Vikram Mujumdar, Hotel Manager of Royal Orchid Sheraton Hotel & Towers Mr. Keith Hardie, General Manager of Royal Orchid Sheraton Hotel & Towers Mr. Chakrit Yamnam Ms. Viritipa (Woonsen) Yamnam Ms. Parani Chitrakorn Mr. Vincent Ong, Brand Management Director of Sheraton and Westin Hotels & Resorts for Asia Pacific Raise a Glass – Sheraton Social Hour Tasting Events All hotels participating in the brand’s signature global wine program will offer guests a specially curated menu of premium wines that will be available as a lobby bar offering. Designed to create and foster social interaction among guests, the Royal Orchid Sheraton Hotel & Towers will host evening Social Hour tasting events at The Lobby Lounge every Friday, Saturday and Monday from 5.00 – 7.00 p.m. featuring three pours of 50ml of premium wines from the Wines of the World menu at Baht 300. Each glass is served in Stolzle stemware to ensure that each varietal is presented in the perfect stemware that artfully enhances the wine’s flavour and aroma. Social Hour by the Numbers Sheraton Hotels tested the Sheraton Social Hour program in 19 global properties to tremendous success. Internal research conducted by the brand found that 66% of guests would be more inclined to purchase wine while traveling if there was a premium wine program offered. After experiencing a Sheraton Social Hour pilot program, 95% of guests said they are “very likely” or “likely” to return to another Social hour and would recommend the program to others. Starwood has spent the last few years enhancing one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers. For more information, please visit www.royalorchidsheraton.com. For more on Social Hour tasting events around the world, please visit www.Sheraton.com/Socialhour. For more information on Sheraton Hotels, please visit www.sheraton.com or www.facebook.com/SheratonHotelsandResorts. Follow Sheraton on Twitter, @SheratonHotels. About Sheraton Hotels & Resorts Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis?, The Luxury Collection?, W?, Westin?, Le M?ridien?, Sheraton?, Four Points? by Sheraton, Aloft?, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com -KPA- Click for photo release at www.thaipr.net

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