ROYAL ORCHID SHERATON HOTEL & TOWERS CELEBRATES FIRST ANNIVERSARY OF SOCIAL HOUR

ROYAL ORCHID SHERATON HOTEL & TOWERS CELEBRATES FIRST ANNIVERSARY OF SOCIAL HOUR AND GLOBAL ROLL-OUT OF SHERATON SOCIAL HOUR WITH 24 HOUR “TOAST AROUND THE WORLD” Global Premium Wine Program, Sheraton Social Hour, Now featured at more than 400 Hotels around the World The Royal Orchid Sheraton Hotel & Towers in Bangkok today celebrates the first anniversary of Sheraton Social Hour and global roll-out of the Sheraton Hotels & Resorts signature wine program to 430 hotels around the world, including Sheraton Pattaya Resort, Sheraton Hua Hin Resort & Spa and Sheraton Krabi Beach Resort, with a 24-hour “Toast Around The World”. From Asia to Europe to the Americas, Sheraton Hotels & Resorts’ 24-hour “Toast Around the World”, will be passed virtually, starting in Asia with Sheraton Hong Kong Hotel & Towers and Sheraton Shanghai Pudong Hotel to the Royal Orchid Sheraton Hotel & Towers in Bangkok and the Sheraton Bali Kuta Resort followed by the Sheraton Bangalore Hotel at Brigade Gateway, until it reaches The Sheraton New York Times Square and The Sheraton Waikiki for the conclusion of the day-long global celebration. Hotel guests and brand followers are invited to join in on the virtual celebration with the brand’s new dedicated Social Hour mobile platform, Sheraton.com/socialhour, where they can browse through hundreds of toasts shared around the world for the special occasion or create their own using #SheratonToast. Want to raise a glass? Consumers and guests are invited to join the conversation and celebration at #SheratonToast. Developed by today’s premier wine experts and the brand’s global food and beverage team, the Social Hour program offers guests a specially curated menu of premium wines and weekly tasting events. “Following tremendous early success, we’re proud to offer our guests at all Sheraton Hotels around the world the opportunity to experience this award-winning premium wine program,” said Vincent Ong, Asia Pacific Senior Brand Director, Sheraton, Westin, Aloft, Four Points by Sheraton and Element“As the World’s Gathering Place we are continuously looking for ways to elevate our guest experiences with new social interactions and believe Social Hour to be a great program for both business and leisure guests.” “Last year, when the Royal Orchid Sheraton Hotel & Towers spearheaded the Social Hour program in Thailand, our goal was to create an opportunity for our guests and residents of Bangkok to get together for a world-class wine experience. Celebrating the first anniversary today, and global roll-out of Sheraton Social Hour, is confirmation that we have done exactly that; successfully created and fostered social interactions among our guests, while offering a truly unique wine experience,” said Keith Hardie, General Manager of the Royal Orchid Sheraton Hotel & Towers, Bangkok. Social Hour Success Nearly one year following the award-winning program’s limited debut, hotels that participated in Sheraton Social Hour have higher bar RevPOR (revenue per occupied room) than non-participating hotels, have better year-over-year performance in bar and food and beverage RevPOR. For more information on Sheraton Hotels & Resorts, please visit www.sheraton.com or Facebook. Follow Sheraton on Twitter. Sheraton Social Hour in Thailand As part of the global roll-out, Sheraton Social Hour is now available at all four Sheraton Hotels & Resorts in Thailand: Royal Orchid Sheraton Hotel & Towers, Bangkok, Tel: +66 (0) 2 650 8800, www.royalorchidsheraton.com Sheraton Pattaya Resort, Tel: +66 (0) 3 825 9888, www.sheratonpattayaresort.com Sheraton Hua Hin Resort & Spa, Tel: +66 (0) 3 270 8000, www.sheratonhuahin.com Sheraton Krabi Beach Resort, Tel: +66 (0) 7 562 8000, www.sheratonkrabibeachresort.com About Sheraton Hotels & Resorts Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis?, The Luxury Collection?, W?, Westin?, Le M?ridien?, Sheraton?, Four Points? by Sheraton, Aloft?, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. -KPA- Click for photo release at www.thaipr.net

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