She is very confident in Thailand, announced a Baht 8,000 million investment pipeline and the initiation of four key sustainable growth strategies
Unilever Thailand’s new Chairman, Ms. Supattra Paopiamsap, has articulated a very positive outlook in which both the economy of Thailand and Unilever’s business would continue to grow together. She was enthusiastic about helping Thailand to grow its economy by rapidly expanding its presence in the FMCG market with a Baht 8,000 million investment pipeline. Unilever has long played a key role in Thailand’s FMCG business thanks to its well established leadership in the sector's eight key categories.
In her first press conference since assuming the position of Chairman on October 1, Ms. Supattra said she was committed to maintaining Unilever Thailand’s strong growth momentum– at least two times higher than GDP growth – by means of initiating four key strategies. “Our 3-year investment plan (from 2014 -2016) is Baht 8,000 million which will stimulate economic growth and increase Thai people's quality of life” she said. “With our extensive presence in the country, our growth is certain to help the overall market develop, which will in turn have a favorable economic impact on our customers, our business allies, the national economy and of course ultimately Unilever Thailand ," she added.
Unilever Thailand’s strong growth momentum will be maintained under the company’s vision guided by the Unilever Sustainable Living Plan, launched in 2010, which demonstrated a new way of doing business that is strictly followed by all operations Unilever around the globe.
It commits Unilever to reducing its environmental impact while continuing to grow its business. Ms. Supattra then outlined her five key sustainable business growth strategies:
1. To build brand loyalty by constant product innovation and building market-leading capabilities in digital marketing to strengthen the relationship between Unilever, its customers and consumers In addition this involves further diversifying its business portfolio by expanding into new market segments to meet the Thai consumers’ needs.
2. To continue to invest in Thailand in order to augment its status as a global production hub and Unilever’s 3rd largest manufacturing site in Asia. Currently, Unilever manufactures some 4,700 million items per year in its eight highly productive and cost efficient Thai plants. These plants are located in both Gateway and Laemchabang industrial estates, where they follow strict environmental standards and have achieved 'Zero Waste to Landfill' last year.
3. To enhance organizational relationships among Unilever and its business allies including modern trade and traditional retail stores in order to appropriately respond to customers’ needs.
4. To value our workforce as Unilever is a 'Top Employer' among FMCG companies.
It encourages new executives to constantly expand their talents and abilities by offering new experiences including working abroad.
5. To deliver on the first four strategies with every day great execution, without which great strategies and great plans are meaningless.
Ms. Supattra also outlined Unilever Thailand’s current investment pipeline (from 2014-2016). "The Baht 2,600 million construction of Unilever Thailand's new headquarters is nearing completion and we are also anticipating additional construction of a new warehouse that is worth Baht 2,000 million, a new IC cold room involving Baht 1,500 million, a Baht 1,200 million expansion of our liquid products' manufacturing plant, and a Baht700 million expansion of our food processing plant. All of these projects are expected to be completed within 2016," she said.
Unilever Thailand’s new Chairman, Ms. Supattra Paopiamsap, has articulated a very positive outlook in which both the economy of Thailand and Unilever’s business would continue to grow together. She was enthusiastic about helping Thailand to grow its economy by rapidly expanding its presence in the FMCG market with a Baht 8,000 million investment pipeline. Unilever has long played a key role in Thailand’s FMCG business thanks to its well established leadership in the sector's eight key categories.
In her first press conference since assuming the position of Chairman on October 1, Ms. Supattra said she was committed to maintaining Unilever Thailand’s strong growth momentum– at least two times higher than GDP growth – by means of initiating four key strategies. “Our 3-year investment plan (from 2014 -2016) is Baht 8,000 million which will stimulate economic growth and increase Thai people's quality of life” she said. “With our extensive presence in the country, our growth is certain to help the overall market develop, which will in turn have a favorable economic impact on our customers, our business allies, the national economy and of course ultimately Unilever Thailand ," she added.
Unilever Thailand’s strong growth momentum will be maintained under the company’s vision guided by the Unilever Sustainable Living Plan, launched in 2010, which demonstrated a new way of doing business that is strictly followed by all operations Unilever around the globe.
It commits Unilever to reducing its environmental impact while continuing to grow its business. Ms. Supattra then outlined her five key sustainable business growth strategies:
1. To build brand loyalty by constant product innovation and building market-leading capabilities in digital marketing to strengthen the relationship between Unilever, its customers and consumers In addition this involves further diversifying its business portfolio by expanding into new market segments to meet the Thai consumers’ needs.
2. To continue to invest in Thailand in order to augment its status as a global production hub and Unilever’s 3rd largest manufacturing site in Asia. Currently, Unilever manufactures some 4,700 million items per year in its eight highly productive and cost efficient Thai plants. These plants are located in both Gateway and Laemchabang industrial estates, where they follow strict environmental standards and have achieved 'Zero Waste to Landfill' last year.
3. To enhance organizational relationships among Unilever and its business allies including modern trade and traditional retail stores in order to appropriately respond to customers’ needs.
4. To value our workforce as Unilever is a 'Top Employer' among FMCG companies.
It encourages new executives to constantly expand their talents and abilities by offering new experiences including working abroad.
5. To deliver on the first four strategies with every day great execution, without which great strategies and great plans are meaningless.
Ms. Supattra also outlined Unilever Thailand’s current investment pipeline (from 2014-2016). "The Baht 2,600 million construction of Unilever Thailand's new headquarters is nearing completion and we are also anticipating additional construction of a new warehouse that is worth Baht 2,000 million, a new IC cold room involving Baht 1,500 million, a Baht 1,200 million expansion of our liquid products' manufacturing plant, and a Baht700 million expansion of our food processing plant. All of these projects are expected to be completed within 2016," she said.
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