Unilever's Breeze Launches Superior Anti-Color Transfer Formula: Advanced Technology for Tough Stain Removal and Anti-Color Transfer

Ms. Voraphak Banlengchit, Home Care Thailand Lead and SEA Head of Marketing at Unilever Thailand, stated: "Unilever is committed to making sustainable living commonplace. Our home care business unit is re-imagining the future of cleaning - we want to make people's homes a better world, and our world a better home. As the market leader in laundry category, Breeze is committed to being a consumer-centric and innovative brand. We develop advanced formulas using cutting-edge science and conduct rigorous scientific testing at every stage. This ensures that we deliver superior innovations and exceptional results to our consumers."

Ms. Voraphak added: "The launch of 'Breeze Anti-Color Transfer' further demonstrates Breeze's leadership in the laundry detergent market, continuously innovating to meet consumer needs and address laundry challenges. We discovered that 70% of Thais still sort whites from colors before washing to preserve the fabric and prevent color bleeding, with added concerns about washing different shades together. Breeze's Anti-Color Transfer technology helps reduce these concerns, increasing convenience and speed while minimizing the number of washing cycles. This allows consumers to wash all their clothes together in one load, reducing energy and water consumption, and further supporting our commitment to creating products that contribute to a better world. With this innovation, Thai consumers can confidently wash all their clothes together without worry."

Breeze Anti-Color Transfer Liquid Detergent also introduces a new fruity floral fragrance, offering a fresher scent than ever before. This vibrant scent combines the brightness of peach, melon, and green apple with the delicate notes of rose, jasmine, and lily of the valley, further enhanced by warm undertones of amber, musk, and cedarwood. The result is a long-lasting fragrance that boosts confidence every time you you're your clothes. The range includes:

• Breeze Anti-Color Transfer, 480 ml, available exclusively at 7-Eleven
• Breeze Anti-Color Transfer, 550 ml (Value Pack 1+1), 650 ml, and 1,300 ml, available through all distribution channels
• Breeze Anti-Color Transfer, 650 ml (Special Value Pack: Buy 2, Get 1 Free), available at leading retail stores nationwide.

Experience a new way of doing laundry, free from the worry of color bleeding, with 'Breeze Anti-Color Transfer Formula'. It effectively removes tough stains, allowing you to confidently wash all your clothes together in one go. With advanced color protection technology, the detergent prevents color bleeding while eliminating musty odors and delivering long-lasting freshness. Save time and reduce laundry piles with this innovative solution. The products are now available at leading department stores, convenience stores, and online channels across Thailand. Don't miss the new commercial featuring Aff Taksaorn Paksukcharoen, one of Thailand's top actresses, now airing nationwide. Follow on Facebook Breeze Thailand for exciting activities and more product information.

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