Levi’s launches Levi’s 501 “Made in Japan” Special Edition
DKSH Thailand, the exclusive franchisee and distributor of Levi’s® in Thailand, has launched the premium Levi’s® 501® MADE IN JAPAN SPECIAL EDITION in Thailand. Combining premium denim fabric and detailed Japanese hand-craftsmanship, such as traditional boro stitching, chain stich embroidery, destructing, patching and repair, the special Levi’s® 501® edition is imported from Japan into Thailand – only 235 pairs will be available for sale in Thailand.
For this season, the collection features a collaboration between the Levi’s® design team and Japan based artists. The “Made in Japan” collection is fully constructed in Japan, featuring Japanese fabrics and sundries, and finished in a Japan laundry. In terms of fabric, the “Made in Japan” collection features Selvedge fabric - Selvedge refers to the natural edges of a roll of fabric that is less likely to unravel, curl or fray. To produce a tighter, denser fabric finish for enhanced strength, the Levi’s® “Made in Japan” Selvedge denim was woven on traditional, narrow shuttle looms. In addition, the “Made in Japan” denim has its own unique look, feel and colour intensity. Using a traditional Japanese fabric dying process, the yarn is placed in an indigo bath, removed and exposed to the air – this oxidization produces a deep, indigo blue colour.
The “Made in Japan special edition” is notable as well for cool customised details such as hand-made patching and repair patches, and chain stitching embroidery in each hem. The jeans are also finished with a distinctive red stitching. The back pocket also imitates the pocket shape used in the 1960s. A cool vintage graphic screen-printed in the pocket lining is another design nod to the proud history of Levi’s®.
They are a true collector’s item for Levi’s® lovers, with only 235 pairs being imported into Thailand. It’s this exclusivity which makes the THB 9,190 price tag more of an investment than a retail price. The ‘Made in Japan’ collection can be purchased from 10 original Levi’s® stores located in The Mall Bangkapi, Terminal 21, Central World, Siam Center, Central Rama 9, Central Rama 2, Mega Bangna, Central Embassy, Seacon Square, Fashion Island and 5 Levi’s counters at the Mall Ladprao, the Mall Bangkapi, Emquartier, Emporium and Siam Paragon.
To celebrate the debut of the “Made in Japan” collection in Thailand, Levi’s® is offering a 20% discount to customers purchasing 501® jeans on May 1. This discount will apply to 501® jeans and other items from May 2 to May 31.
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