Dentsu Plus Announced a New Name "Dentsu One (Bangkok)” and Revealed Strategies for Success under the Theme “Driving Brand Passion”.

          Mr. Yuichi Toyoda, President & CEO of Dentsu One (Bangkok) unveils that the company has changed its name to Dentsu One (Bangkok) effective 1st July 2016. Three main concepts behind the name are 1) One Network, to link our overseas bases as one network and reinforce our services to provide resources and know-how of the network as well as regional services to our clients.* 2) One Truly Integrated Solution by One Integrated Team , to collaborate members with different expertise to solve clients' business challenges 3) No.1 Choice for clients, to be the only one who really contribute to clients' business.
          The philosophy of work of Dentsu One is 'Driving Brand Passion,' which is distinctive in collaboration consists of three pillars, Brandscape that oversees branding strategy in long term by Mr. Dolchai Boonyaratavej, Brand Ideator is to service of creativity led by Mr. Subun Khow and digital which focuses on utilizing Data to invent in the new format for clients who get the most benefit. "These three pillars plus areas of expertise of the network, especially content, media and technology at which Dentsu has historically been very strong are strengths of Dentsu One" said Mr. Toyoda.
          Mr. Toyoda said "Adverting is just one of our options to solve the clients' business challenges. Our goal is to be recognized not as 'advertising agency' but as 'solution partner,' 'business creator' or simply as 'Dentsu One (Bangkok)', the only kind in the market."
          Revenue for 2016 H1 increased by 60% compared to the same period of last year. In present, more than 50% of Dentsu One (Bangkok)'s clients are Thai clients.
          *DENTSU ONE is one of three Dentsu Branded Agencies networks.