Murakami Farm Developing License Business in Taiwan Region; Twofold Year-on-year Increase in "Broccoli Super Sprouts" Sales

-Overseas Development of Japan-grown Sprouts Rapidly Growing-

Murakami Farm Co., Ltd., announced on March 30 that the company's sales of "Broccoli Super Sprouts," produced by Taiwanese company "Greenvines" under license, recorded a twofold year-on-year increase in FY2025, demonstrating that its first overseas license business is rapidly gaining speed.

Boasting the top market share of sprouts in Japan, Murakami Farm entered into a license agreement for the production and sales of sprout products with Greenvines in the Taiwan region in 2021, with shipments starting in 2022.

Image1: https://cdn.kyodonewsprwire.jp/prwfile/release/M109018/202603165698/_prw_PI1fl_4VgQLye7.jpeg

Image2: https://cdn.kyodonewsprwire.jp/prwfile/release/M109018/202603165698/_prw_PI5fl_05Tfqc93.png

Murakami Farm has systematized its know-how in the selection of material seeds, production/quality management, and marketing cultivated over many years in the field of sprout products and has been providing its latest techniques to Greenvines. Behind the growth of the sprout business in the Taiwan region are increasing health awareness and high confidence in the Japanese brand among local people.

In the Taiwan region, the ratio of people eating out has rapidly risen due to the increasing number of double-income households, and inadequate intake of fresh vegetables is seen as a problem. In addition, the population in the Taiwan region is aging as in Japan, and they seem to be becoming more and more health-conscious. Under these circumstances, Broccoli Super Sprouts, containing high concentrations of the beneficial compound "sulforaphane," is gaining increasing support mainly among highly health-conscious people. In addition, people's sense of trust in the safety and production/quality management of the product as a licensed Japanese-branded product has supported its growing demand. As in Japan, the amount of sulforaphane contained in the product produced in the Taiwan region is also regularly measured at Murakami Farm's Sulforaphane Laboratory to check whether the product contains an adequate amount. In this way, the company has realized a system for producing and shipping the products while also checking sulforaphane levels.

This project is one of the initiatives of Murakami Farm's overseas license business in developing its knowledge and know-how concerning Japan-grown sprouts. In the global market, there is also increasing interest in sprout products focusing on functionality. The company has a future-based policy of further strengthening its business foundation in the Taiwan region and developing overseas license businesses mainly in Asia. By providing the latest plant factory techniques that can produce products of reliable quality throughout the year independent of environmental changes such as climate conditions, it will enhance local people's health and promote its business growth in the expanding global market.

Image3:

https://kyodonewsprwire.jp/attach/202603165698-O1-83P4gyFw.pdf

Message from President Kiyotaka Murakami & Jack Hsu, Co-founder & Chief Business Officer of Greenvines:

https://kyodonewsprwire.jp/attach/202603165698-O2-pNsM5345.pdf

Broccoli Super Sprouts: https://cdn.kyodonewsprwire.jp/prwfile/release/M109018/202603165698/_prw_PA3fl_rqc69a44.pdf

Company profile: https://kyodonewsprwire.jp/attach/202603165698-O4-X2XTHq5J.pdf

Please visit: https://www.murakamifarm.com/

Source: Murakami Farm Co., Ltd.

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