First time in Thailand! Exclusive offer for true ramen enthusiasts: Pay 2,030 PointX to redeem a complimentary bowl of authentic ramen at ICHIRAN Ramen pop-up store.

"PointX" is a revolutionary platform that centralizes accumulated credit card points, transforming the way customers utilize and accrue their rewards and redefining the way customers leverage credit card points, rendering them as versatile as cash. In a bid to delight ramen aficionados, the platform is gearing up to unveil an exciting promotion as ICHIRAN Ramen unveils its inaugural presence in Thailand at Central World Shopping Center's Nippon Market Zone on the 3rd Floor (formerly, Isetan Zone). This exclusive offering is tailored for PointX customers: Utilizing 2,030 PointX instead of cash at ICHIRAN Ramen Pop-Up unlocks a complimentary serving of ICHIRAN's renowned Exam ramen, valued at 290 baht. The offer is limited to 2 privileges per person per day, with a total of 100 privileges throughout the promotional period, running from November 11 to 26, 2023. This campaign was recently launched in the presence of Ms. Patcharaporn Kwancharoensub, Head of Marketing of PointX at SCB X Public Company Limited, as well as Mr. Chanchai Asawakan, Managing Director at V TWO V COMPANY LIMITED, ICHIRAN's Official Thailand Authorized Distributor.