Unilever revolutionizes dishwashing with 'Sunlight Plus' featuring RHAMNO Clean Technology for grease-cutting power, Leading the charge towards sustainability with 100% recycled plastic packaging*

Research reveals a clear shift towards health-conscious eating habits among modern consumers. At the same time, safety remains a top priority in macro consumer trends, driven in part by a rapidly aging population projected to triple in the next decade. A recent report also revealed that 49% of the population prioritize pet ownership over having children, leading to a surge in demand for dishwashing products that are safe for their furry companions. These factors highlight a growing consumer desire for dishwashing products that are free from harsh chemicals and formulated with 100% natural ingredients, without compromising on cleaning power. This demand is driven by a desire to ensure the safety and wellbeing of all family members - including beloved pets.

Ms. Voraphak Banlengchit, Home Care Thailand Lead and SEA Head of Marketing, Unilever Thailand, said: "Unilever prioritizes consumers above all else, operating with a purpose-driven business model guided by a vision to be a global leader in sustainable business practices. In our homecare products, we prioritize a 'Clean Home, Clean Planet, Clean Future'. Our commitment to a 'Clean Future' is our strategy to tap into a vast segment of consumers who want easy and delightful experiences with products that are sustainable and, importantly, great value. Through our Clean Future strategy, we're creating products that are unmissably superior, sustainable and great value, turning ordinary chores into extraordinary moments that don't cost the earth. As the leading dishwashing detergent brand, Sunlight continues to champion the Clean Future commitment, responding to consumer demand for health-conscious products with the launch of Sunlight Plus using RHAMNO Clean Technology, featuring the naturally-derived cleaning agent Rhamnolipid. This biodegradable ingredient is gentle on both consumers and the environment, delivering a superior dishwashing experience with powerful grease-cutting action. You can enjoy peace of mind knowing your dishes are hygienically clean, promoting healthy eating for the whole family."

"Clean Future represents a long-term goal for our homecare business, driving us to leverage cutting-edge innovation to transform how we develop, manufacture, and package cleaning products. The launch of the new Sunlight Plus formula marks a significant step towards achieving this goal, particularly in addressing the critical issues of plastic waste and pollution, which remain top priorities for us. At the heart of Clean Future lies the integration of Circular Economy principles throughout our operations, from product formulation to packaging design. This approach is crucial for reducing our carbon footprint and minimizing plastic waste in a sustainable manner," added Ms. Voraphak.

The new Sunlight Plus formula goes beyond just cleaning innovation; it embodies a tangible and lasting commitment to reducing environmental impact. Guided by Circular Economy principles, Sunlight has partnered with local suppliers to develop groundbreaking technology for producing bottles and caps made from 100% recycled plastic (PCR) for the very first time. Sunlight's ongoing commitment to environmental sustainability has resulted in the reduction of 1,590 metric tons of virgin HDPE plastic per year. This translates to a decrease of 1,590,000 kilograms of carbon dioxide emissions and prevents 1,987 metric tons of plastic waste from ending up in landfills annually.

The new Sunlight Plus formula comes in a variety of options, each designed to meet the needs of today's consumers. With growing concerns about food safety and everyday health, there is a rising demand for dishwashing products that utilize natural ingredients without compromising on cleaning power. Sunlight Plus delivers great grease-cutting performance, leaving dishes sparkling clean and residue-free, thanks to its natural Rhamno Clean technology¹. The range includes:

• Sunlight Nature Care: Provides superior², hygienic cleaning with ingredients that are food-grade safe³. This option caters to consumers seeking a gentle yet effective dishwashing solution, featuring a refreshing Yuzu and White Tea scent.
• Sunlight Clean &Care: Powers through grease while leaving hands feeling soft and cared for after dishwashing. Enjoy the delicate scent of Wild Rose.
• Sunlight Pure: Effectively cuts through grease with the added benefits of salt and aloe vera extract, making it ideal for cleaning baby bottles and dishware.
• Sunlight Sakura Scent: Combines grease-cutting action with a gentle, soothing fragrance inspired by the delicate beauty of cherry blossoms. Transform dishwashing into a sensory experience reminiscent of a serene flower garden.

Wave goodbye to stubborn grease and welcome a new era of shine with the new Sunlight Plus formula. Available now at leading supermarkets, convenience stores nationwide, and through online retailers.

For more information, please visit the Sunlight Facebook page.

¹ Refers to Rhamnolipids
_² Based on laboratory testing of grease-removal efficacy compared to other Unilever dishwashing products, conducted in 2023.
³ Refers to sodium benzoate

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