SCB Wins 4 Top Brand Awards in Asia and at Home, Reinforcing Success of Its Digital Bank with Human Touch Strategy

The BT Awards - Best Brand for a Better Tomorrow by BT beartai acknowledges SCB's AI-First Bank direction toward a fully digital bank. This recognition highlights SCB's focus on enhancing personnel efficiency through advanced technology, upgrading services with AI, and fostering organizational development to maintain a competitive edge. SCB Executive Vice President, Head of Marketing Function, Ms. Indira Chitranukroh shared, "At SCB, our Digital Bank with Human Touch strategy is at the heart of everything we do. We believe that technology is most effective when combined with a deep understanding of customer needs. By leveraging AI and digital innovation, we continuously enhance our products and services to be more convenient, secure, and efficient—while maintaining a commitment to caring for our customers at every stage of their lives."

SCB has been named one of the top 10 brands most favored by Gen Z in the GEN Z TOP Brand Award 2025 by BrandBuffet and INTAGE (Thailand), underscoring its strong connection with the new generation. The recognition is based on a comprehensive quantitative survey and panel discussions, reflecting Gen Z consumers (born between 1997-2012) in terms of brand popularity, trust, and engagement. The assessment measures brands in terms of quality, reliability, and the ability to truly align with the digital lifestyle of the new generation. Spanning a sample of over 2,000 respondents from 10 key industries nationwide, the survey results highlight SCB's strength in communication and marketing—deeply connecting with and resonating among the new generation of consumers.

The Prestigious Brands of Asia Award 2025 from BARC Asia, organized by Brand Advertising Research & Consulting Pvt. Ltd. (BARC), acknowledges SCB's excellence in driving positive impact and creating value for both society and the economy across the Asian region. This award highlights SCB's dedication to developing innovative financial solutions that prioritize customer experience and address the evolving needs of digital lifestyles. It stands as a testament to SCB's commitment to creating value and fostering economic growth in the region. Alongside its three prestigious Asian and local awards, this recognition further reinforces SCB's leadership in the financial sector.

The success of these awards reinforces SCB's image and reputation for trustworthiness, further strengthened by its recent recognition as the Most Trusted Brand in the banking sector (2025 Thailand's Most Admired Brand) by the BrandAge Awards—for the third consecutive year. This achievement underscores the deep consumer confidence in SCB as a stable, transparent financial institution, playing a pivotal role in advancing Thailand's economy and society.

SCB remains unwavering in its commitment to innovation, continuously developing innovative financial solutions that integrate technology with a deep understanding of customer needs at every stage of life. Through its Digital Bank with Human Touch strategy, SCB continues to elevate customer experiences while fostering sustainable growth.

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