UOB Thailand wins Most Innovative Branch Offering Award at Retail Banker International - Asia Trailblazer Awards 2025

Ms Piyaporn Ratanaprasartporn, Country Head of Channels and Digitalisation, UOB Thailand said "As customer's financial needs become increasingly diverse and individualised, we believe physical branches continue to play a vital role as spaces for in-depth consultation. UOB has developed a service model that integrates data, technology and a deep understanding of each customer to empower our branch team to provide tailored and meaningful advice."

This service approach is driven by the Bank's Seamless Total Financial Solution model, which leverages data driven insights to understand each customer's financial goals and lifestyle needs. Equipped with smart tools, branch staff can then personalise soutions accordingly. Branch staff undergo specialised training to ensure they deliver professional and relevant financial advice.

This branch innovation has led to tangible improvements across three key areas: it enhances the overall customer experience by offering more personalised engagement, enables more precise product and service recommendations, and empowers branch staff to operate more efficiently and confidently when supporting customers needs.

This award is a meaningful testament to our team's efforts in reimagining the branch as a place where customers feel welcomed and supported - a place where they can have conversations that truly add value to their financial journey., " added Ms Piyaporn.

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