"Krungsri Auto" Showcases Its Success at Ultimate Test Drive & Ride 2025 with Nearly Tripling Test-Drive Participation and EVs on the Rise

Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL, said: "The 'Krungsri Auto Ultimate Test Drive & Ride 2025' reflects our strong position as a market shaper that creates a space connecting buyers, automotive and motorcycle brands, and financial services provided by Krungsri Auto. We take great pride in offering customers a test-drive experience that enhances their confidence in purchasing decisions. Moreover, the event presents a valuable opportunity for a Win-Win Value Exchange with our partners and dealers by helping them reach new customer segments while providing a platform for products and services that align with the lifestyles of automobile users. This further underscores our commitment to create a comprehensive automobile user ecosystem while enhancing the overall participant experience.

At this year's event, more than 1,353 test drives were recorded — representing an increase of nearly threefold from 2024 — comprised of 759 test drives for cars and 594 for motorcycles. Notably, electric vehicles saw a 16.14% increase from the previous year, with the most test-driven models being the Tesla Model Y, JAECOO 6 EV, and BYD Sealion 7, reflecting the growing popularity and strong growth momentum of EVs in Thailand.

"This achievement reflects Krungsri Auto's strategy as a market shaper, dedicated to creating new experiences that drive both consumers and the automotive industry forward. By strategically positioning ourselves as a leader in automotive finance, we organized a comprehensive test drive and ride event that brought together over 110 models from 28 leading car and motorcycle brands, allowing customers to experience a wide range of vehicles all in one place. We place customer experience at the center of what we do by designing a convenient and seamless process for test-driving multiple vehicles, supporting it with a precise digital registration and tracking system, and leveraging financial services from Krungsri Group's subsidiaries All while offering a diverse range of products catering to the varied needs of participants, generating tangible business results through exclusive on-site financial offers, fostering partnerships and strengthening the auto ecosystem, and providing opportunities for business partners to connect with new customers and collaborate in driving growth across all sectors of the industry," Mr. Congsin added.

Krungsri Auto aims to establish the "Krungsri Auto Ultimate Test Drive & Ride" as an annual flagship event, reinforcing its commitment to elevating the standards of Thailand's automotive industry under the principle of Krungsri Auto Sustainable Responsible Lending.

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