CARTIER CELEBRATES THE PANTHER IN STYLE UNDER THE OPEN SKY

These outsized visual and digital experiences inaugurate a new immersive approach to projected and virtual images.

In Las Vegas, the Panther sits in three dimensions as part of an activation on the Exosphere - the exterior of Sphere, which features a 53,883 m2 LED display. In Tokyo, Cartier chose the bustling Shibuya Crossing to showcase its iconic animal in a monumental triptych. Her presence also captivates Dubai from a cube covered by screens, and of course Paris, in Place Saint-Michel, the heart of the Latin Quarter, above the fountain from which the Panther seems to emerge. This installation is different, featuring a QR code for a 3-dimensional view of the Panther.

Everywhere - in Piccadilly, on the Pont-Neuf, at the Shanghai Exhibition Centre - Cartier and the Panther merge in a larger-than-life display. Depending on the images, the Panther crosses the letter C or R in the Maison's logo; all it takes is one paw or the mere glance of the Panther to instantly evoke the name Cartier

Each of these magical experiences and activations for the general public celebrates the Cartier Panther, her freedom, her power and her strength of character.

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