Power Buy under Central Retail Opens Its First Store in Krabi at Central Krabi Launching "Total Technology Hub" to Capture Southern Market Growth

Mr. Suwin Koseeumnuay, President of Power Buy Co., Ltd., under Central Retail, stated: "Krabi is a province with strong economic and tourism potential. It ranks among Thailand's top five provinces in household purchasing power and top six in tourism revenue. The electrical appliance and technology markets in southern Thailand continue to grow thanks to domestic consumption and the tourism rebound. As consumers increasingly embrace digital lifestyles, demand for smartphones, gadgets, and smart devices has surged significantly. However, the regional market still lacks a player that can deliver a truly comprehensive product and service offering under one roof. We see long-term growth potential in this region. So, we launched our first Krabi branch under the 'Total Technology Hub' concept, bringing together cutting-edge innovations from leading global brands, the latest product collections, and full-service experiences. This initiative reinforces our vision to become Thailand's leading Tech Retail Experience, ensuring customers nationwide enjoy the same high standards of service, while positioning Power Buy as the top-of-mind technology and innovation destination in the southern market."

Four Core Strategies to Capture Krabi's Market — Delivering a Smarter, More Complete, and More Confident Shopping Experience

1. All Lifestyles, All Categories:Featuring over 100 leading global brands across every category, from electrical appliances, smartphones, and gadgets to IT products and smart home solutions, Power Buy Central Krabi offers a one-stop shopping experience in a spacious 1,000-square-meter store. Customers can enjoy hands-on product trials and explore the latest trends from world-class brands including Samsung, LG, Electrolux, Haier, Hisense, Hitachi, Toshiba, TCL, Tefal, Philips, Apple, JBL, ASUS, Acer, HP, Bose, DJI, Garmin, PlayStation, Nintendo, Shark Ninja, and Marshall.
2. Shop Anywhere, Anytime:Reinforcing its omnichannel strength, Power Buy provides seamless shopping across all touchpoints, namely physical stores, website, mobile app, and social media, allowing customers to access products anytime, anywhere to suit their digital lifestyles.
3. Smart Travel Experience:Power Buy welcomes travelers from around the world with multilingual staff and in-store VAT Refund for Tourists services. Through the "The 1 to The World" program, members can redeem and earn rewards globally. International tourists will also enjoy a THB 320 discount on purchases of THB 7,000 or more. They can also take advantage ofconvenient Easy Payment options supporting major credit cards and global payment platforms such as Mastercard, VISA, Alipay, and WeChat Pay for a smooth and rewarding shopping experience.
4. Confidence Beyond Purchase:Every customer can shop with confidence, supported by expert staff providing personalized product advice, comprehensive after-sales services, including delivery, installation, maintenance, and warranty coverage, ensuring the same quality standards nationwide.

Grand Opening Promotions: October 24 -November 26, 2025

To mark the grand opening of Power Buy Central Krabi, customers can enjoy a wide range of special offers exclusive to this branch:

- Crazy Deals offering discounts up to 40%

- Free The 1 Membership with coupons worth THB 2,400

- Free multipurpose storage box (worth THB 695) with a minimum spend of THB 4,500

- Trade-in program for used appliances with extra discounts up to THB 10,000

- 0% installment plan for up to 18 months

- Cashback rewards up to THB 40,000 (for selected products and participating credit cards)

- Free delivery and installation

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