LYN proudly unveils its Fall 2025 fashion campaign, "It's a Bow Day," launched under the brand's fresh concept, #WithLYN. This bold new direction underscores LYN's continued commitment to empowering individuals to Be Authentically You, a philosophy that champions self-expression, confidence, and style beyond convention.
At the heart of "It's a Bow Day" is the embodiment of authenticity: Bow Maylada Susri, the beloved actress known for her captivating presence, unique charm, and unapologetic confidence. Her partnership with LYN brings to life a campaign filled with moments of freedom, playfulness, and effortless radiance, captured through the lens of a modern woman embracing her individuality. Last, but not least, the must-have of the season - Monet Infinite Shoulder L, a quilted pouch bag with glamorous metal logo in the same shade as the bag itself, giving a modern and unique look, with fabulous leather chain strap. Looks chic when worn around the shoulder on a casual day, or when transformed into a backpack for a particularly active day.
This event was held under the concept of #WithLYN, a space that celebrates individuality and the beauty of unique charm, allowing everyone to shine in their own way "Enjoy Every Moment #WithLYN." Bow Maylada made a stunning appearance, perfectly embodying the confidence and allure of the modern woman. The event was also honored by the presence of Zee Pruk Panich, a talented and renowned actor, who helped showcase the captivating appeal of the brand's new bag collection.
In the "It's a Bow Day" campaign for the Fall 2025 season, Bow Maylada appears in a variety of looks with 3 iconic bags. Ivar, a sleek, boxy silhouette with rounded edges, blending sharp geometry with modern softness. The oversized chain strap matches the bag's tone, offering a sense of effortless, everyday elegance. Available in smooth leather white and blue and embossed 3D leather (white, black, and brown). Next Betzy, a compact rectangular design made playful with a fuzzy bear keychain in star-shaped sunglasses, instantly lifting the mood. The curved top handle allows for both handheld and shoulder-carry styling. Available in vibrant tones like red and blue, timeless shades like white, black, and beige, and a casual denim fabric. And last but not least Jaylen, a reimagined take on femininity, featuring quilted square patterns and gold-tone logo hardware on the chin strap. This design brings timeless elegance to elevated looks refined, never overdone. Perfect from day to night, it comes in a variety of materials and colours, including pink-to-white gradient leather, navy denim, and smooth leather in red, white, and black.
Discover the "It's a Bow Day" campaign and the latest collection available now, at LYN in- store and online www.lynaccs.com
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