Bridgestone Joins Hands with Bangkok University Organize "EVENT BU X BRIDGESTONE CREATOR AWARDS" Inviting Communication Arts Students to Create Viral Content for Gen Z under the Theme "VALUE OVER PRICE"

The EVENT BU X BRIDGESTONE CREATOR AWARDS continued its success from the first phase, held during April-May 2025, reflecting Bridgestone's commitment to supporting Thailand's education sector and empowering the young generation as they prepare to enter their future careers with confidence. The project also strengthened the connection between the Bridgestone brand and the travel lifestyles of young consumers. Bridgestone awarded the winning team 20,000 THB in cash, with total prizes exceeding 50,000 THB.

Mr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales Thailand Co., Ltd. said, "Content creation is a growing passion among young generation, and I am delighted to see the creativity students have shown. Bridgestone is committed to supporting young generation in developing their skills to the fullest potential, and this project is not just a competition, but an opportunity to prepare them for their future careers with confidence. We believe that they are a driving force for innovation and future mobility, aligning with our commitment to developing products, services, and mobility solutions. We will continue delivering experiences and online marketing activities that truly resonate with the travel lifestyles of the new generation."

Asst. Prof. Dr. Arishai Akraudom Dean, School of Communication Arts at Bangkok University said, "Thank you to Bridgestone and the management team for giving a stage for students from the Event Production and MICE Management program to showcase their potential as content creators, along with the continuous support and guidance throughout the project. I believe the students' ideas will deliver work that aligns with the brand, enhances Bridgestone's value, and strengthens the brand image to better meet the needs of today's young consumers."

Follow any updates from the EVENT BU X BRIDGESTONE CREATOR AWARDS on TikTok via the hashtags #BridgestoneXBangkokUniversity and #ValueoverPrice.

About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

• ข่าวBangkok University
• ข่าวBridgestone
• ข่าวo:editor
• ข่าวmotor
• ข่าวo:iqml