DITP Elevates THAIFEX 2026 with "Future Food Experience+" and Two New Zones: "Taste the Future" and "New-to-Market Street Showcase"

Future Food Experience+ is one of the key highlights of this year's exhibition, focusing on major issues shaping the future of the food and beverage industry, including supply chain sustainability, AI-driven food production, and emerging retail models. Through panel discussions and knowledge-sharing sessions, the programme will bring together international experts from across the industry, including business owners, trend analysts, technology developers, and food and beverage industry leaders from around the world.

Participants will gain insights into key global market trends, hear directly from innovators driving transformation within the food industry, and explore practical applications for business development. Rather than focusing solely on theoretical concepts, the sessions will feature real-world experiences and perspectives from entrepreneurs and experts actively shaping the future of the global food and beverage industry. More information and the full programme schedule are available at https://webapp.thaifex-anuga.com/agenda/sessions , while seat reservations can be made in advance via https://form.jotform.com/260741114544450

This year also introduces a brand-new experiential zone, "Taste the Future", where innovative ingredients featured within the exhibition will be transformed into creative dishes by professional chefs. The zone is designed to help buyers, importers, restaurateurs, and visitors better understand how future food ingredients can be developed into real consumer products in terms of taste, presentation, and commercial potential. Visitors will also have the opportunity to sample exclusive menus specially created by participating chefs. Advance reservations are available at https://forms.gle/7bqEEqmkRHZcfHjN8

Another zone attracting strong attention is the "New-to-Market Street Showcase", which will feature more than 200 newly launched food and beverage products introduced within the past 12 months. The zone is designed to help buyers and entrepreneurs stay updated on market developments, discover new products, and explore innovation trends gaining traction among consumers worldwide.

Future Food Experience+, alongside the newly introduced Taste the Future and New-to-Market Street Showcase zones, reflects DITP's commitment to positioning Thailand as a regional hub for food and food innovation. The initiative also aims to provide Thai entrepreneurs with opportunities to connect with global trends, gain new industry insights, and expand into international markets through a world-class trade platform such as THAIFEX - ANUGA ASIA.

THAIFEX - ANUGA ASIA 2026 is organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse. Trade days will be held from 26-29 May 2026, while the trade and public day will take place on 30 May 2026 from 10:00-18:00 hrs at IMPACT Muang Thong Thani. Visitors can explore the Future Food Experience+, Taste the Future, and New-to-Market Street Showcase zones at IMPACT Forum Hall 4.

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