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Thailand Advances Global MICE Ambitions Launching New Brand "MaxiMICE Thailand - From Potential to Exponential"

20 May 2026: The Thailand Convention and Exhibition Bureau (TCEB) unveiled "MaxiMICE Thailand From Potential to Exponential," a new Thailand MICE brand reinforcing the country's position as a premier destination for business events and for advancing global agendas It is designed to transform events into exponential opportunities that generate lasting value and meaningful impact for organisers, delegates, and industries worldwide. Launched at IMEX Frankfurt 2026, the brand is anchored by three

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