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Wide Faith Group, a manufacturer and distributor of...

Wide Faith Group taps T-Pop band iZ as presenter for "Rise Buddy" baked rice snacks, targeting Thailand's 150-million-baht rice snack segment

Wide Faith Group, a manufacturer and distributor of baked rice snacks made from 100% Thai rice, is stepping up its presence in Thailand's snack market by appointing T-Pop band "iZ"as the presenter for its Rise Buddy brand. The move aims to attract Gen Z and Millennial consumers in response to the fast-growing healthy snack trend. Positioned with the key concept of "baked, not fried," Rise Buddy is targeting a 150-million-baht share in Thailand's rice snack segment by 2026 while expanding

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