GFA Corporation (Thailand) Ltd unveiled today their new innovation ‘Espresso Cr?me’-- Coffee You Can Eat under the Coffee World brand to welcome the summer season.
Mr Fred Mouawad, Chairman & CEO of GFA Corporation (Thailand) Ltd, said “Our company specialises in building brands and innovating new products for customers. We know Thais love coffee and it has become the trend especially among the young generation. Numerous coffee types are offered to customers both in Thailand and Asia. However, this is the first time that there is a coffee that can be eaten. No longer will customers have to limit themselves to sipping coffee but with the introduction of ‘Espresso Cr?me’ from Coffee World it is just like eating coffee mousse.”
He added, “Our brand Coffee World has been very successful in the Thai market since the year it was established in 1997 with a variety of food and beverages including more than 20 different types of Frappe being offered to customers. ‘Espresso Cr?me’ is another invention by our Group.”
“Taste tests with Thai customers have shown that ‘Espresso Cr?me’ offers the perfect combination of espresso and special cream forming a coffee mousse topped with cocoa powder. Customers will have lots of fun eating the ‘Espresso Cr?me’, which lasts in its whipped mousse form for some 8 minutes. Customers can purchase ‘Espresso Cr?me’ available at more than 60 Coffee World stores around Thailand until 30 May 2006, Mr Mouawad said.”
Mr Mouawad added, “Our business philosophy is to innovate products to meet customers satisfaction by offering high quality coffee drinks and complementary food. GFA creates and introduces new products for customers every 60 days.”
“With the introduction of ‘Espresso Cr?me, we expect the sales of some 50,000 cups during the summer period as well as increasing the traffic at our Coffee World stores,” Mr Mouawad added.
Editor’s note:
GFA Corporation (Thailand) Ltd specialises in building, operating and franchising retail brands, including Coffee World, Pizza Corner, New York Deli and The Cream & Fudge Factory. Additional information is available on www.gfacorp.com
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