Bangkok--29 Nov--Thana Burin Asia Pacific
Coffee World under the portfolio brand of GFA Corporation (Thailand) Ltd, has been enjoying the business growth in the Thai Kingdom for some 10 years. To continue with its business strategy as an innovative organisation to provide the quality customer experience Coffee World has introduced its latest campaign entitled “Your Drink … The Way You Like It.”
Mr Fred Mouawad, Chairman & CEO of GFA Corporation (Thailand) Ltd, said “During the 10 years of our business operation we have always put emphasis on customer experience by listening and remaining relevant to our customers. Coffee World is our first brand in GFA portfolio. Throughout the years, we have enjoyed steady growth especially this year when we have achieved the sales increase of 25 percent from our current 71 Coffee World stores throughout Thailand.
Mr Fred said “As health conscious seems to be the trend during the present time, thus this is a good opportunity for GFA to introduce Coffee World’s new marketing campaign namely “Your Drink … The Way You Like It” offering the opportunities to our Coffee World current and new customers, who may concern about their health, to choose their own preference, including ordinary coffee, decaf coffee, the type of milk such as low-fat milk or soy bean milk, as well as a wide variety of syrups or toppings.”
“At GFA, we are always innovating by building brands and products that can leverage our world class infrastructure and brands that are relevant to our customers. With the introduction of “Your Drink … The Way You Like It” campaign, we are confident that customers will like it. Moreover, we will continue to improve the customer experience and make Coffee World a brand that remains close to the heart, mind and palate of its customers – just the way you like it,” Mr Fred concluded.
About GFA Corporation
GFA Corporation (Thailand) Ltd specialises in building, operating, and franchising retail brands. Its current portfolio operated in 9 countries includes Coffee World, The Cream & Fudge Factory, The Donut Baker, Pizza Corner, New York Deli and Golden Pretzel. Additional corporate and franchising information is available at www.gfacorp.com
For more information, please contact:
GFA Corporation (Thailand) Ltd Public Affairs officeThana Burin Asia Pacific Ltd
Yuwadi Chombun(08 1 699 5286) Tel: +66 (0) 2231 6158 Email:
[email protected]
Kasemsri K Eufemio(08 1 611 4696) Tel: +66 (0) 2231 6159 Email:
[email protected]
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