GFA Corporation Co Ltd continuous to develop its leadership and business strategy as an innovative organisation with the opening of its first ‘Golden Pretzel’ store catering to children and families, at the first floor of Future Park Rangsit.
Mr Fred Mouawad, Chairman & CEO of GFA Corporation (Thailand) Ltd, said “We are very pleased to open our first Golden Pretzel flagship store in Thailand at Future Park Rangsit. Golden Pretzel locates in the same area as GFA’s super premium coffee house Coffee World. Golden Pretzel shop has an area of 75 sqm with more than 30 seats, in which we invested a budget of some one million baht. We plan to open one more store before the end of the year.”
He said, “Golden Pretzel will further help strengthen GFA as the multi-brand business operator offering a variety of brands under the same roof. Our Golden Pretzel products are unique with their larger and thicker crust, which preserve the soft dough inside. Customers are assured to have the highest and fresh quality pretzels available on the market, including chocolate, chocolate chips, cheesy, sesame, garlic, cinnamon, snowy, coconut, almond, and classic pretzels for only 32 to 44 baht. Moreover, customers can enjoy drinks, such as fruit punch, lemon tea, coke and carbonated orange drinks, too. To celebrate the first Golden Pretzel store opening, customers can get a free chocolate dip worth 20 baht until October 31, 2007.”
He further added “Our marketing strategy to build the Golden Pretzel brand awareness this year is conducted in synergy with our established brands such as Coffee World and The Cream & Fudge Factory. In line with Golden Pretzel first store opening, we have organised a cross-promotional campaign. Customers holding receipts worth 100 baht purchase of either Coffee World or The Cream & Fudge Factory products at Future Park Rangsit will be eligible to a 10 percent discount when purchasing Golden Pretzel product.
“Location is always our priority concern for opening new stores under our portfolio product brands either by us or under the franchise system,” Mr Fred said.
GFA Corporation (Thailand) Ltd specialises in building, operating, and franchising the quality retail brands in both Thailand and overseas. Its current portfolio includes Coffee World, The Cream & Fudge Factory, The Donut Baker, New York Deli, Pizza Corner, and Golden Pretzel etc. Additional corporate and franchising information is available at www.gfacorp.com
Mr Fred Mouawad, Chairman & CEO of GFA Corporation (Thailand) Co Ltd, shows the huge Golden Pretzel specially produced during the 1st Golden Pretzel store in Thailand at the First Floor of Future Park Rangsit. Golden Pretzel is 1st store of GFA Corporation portfolio in Thailand.
For more information, please contact:
GFA Corporation (Thailand) Ltd Public Affairs officeThana Burin Asia Pacific Ltd
Yuwadi Chombun(08 1 699 5286) Tel: +66 (0) 2231 6158 Email:
[email protected]
Kasemsri Kaewthammachai(08 1 611 4696) Tel: +66 (0) 2231 6159 Email:
[email protected]
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