Brother Announces New Brand Image to Reflexes a Modern Life Style and Become an Ideal Brand for Consumers

Brother Commercial (Thailand) Ltd. unveils that it has developed a new brand image to reflex a modern life style and to be an ideal brand for the consumers. Mr. Somchai Soongsawang, Managing Director of Brother Commercial (Thailand) Ltd. states that Brother has changed its whole brand image with new brand character as new generation and young people with a unique modern life style, while it also like a generous brother who always at his/her side to give a good advice or assistance. “Brother’s point of view is that sale value and brand image are the two relational issues, brand is simply the direction to its goals although it may not immediately boost the sale, but it will make the image of Brother clearer to the consumers. The change today will be conveyed through both Below the Line and Above the Line media as it’s believe that these media are the principle tools to present out the positive feel and to delivery the image of a modern life style as well as building an ideal brand for consumers. This change starts in August onward while Brother is continuously launching of new product line such as Inkjet and Laser Multi-Function Centre, Fax and P-touch. In the mean time, Brother will also continue to expand its market to cover more user group in home and office” said Somchai. About Brother Commercial (Thailand) Co. Ltd. Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for home, SOHO and enterprises who demand solutions that empower businesses and individuals to communicate ideas in every possible way. The regional South East Asia headquarters, with fully integrated sales, marketing and services capabilities is located in Singapore. Across the region, Brother has subsidiaries in Thailand, Philippines and Malaysia, as well as liaison office in India and Indonesia. For more information on Brother Commercial (Thailand) Co., Ltd. and its products, please call 0-2665-7777 or visit www.brother.co.th NOTE: All brand and product names are trademarks or registered trademarks of their respective companies. Contact Name Yodying Saenyakul PR Agency News Perfect Communication Co., Ltd. PR Consultant Phone: 0-2956-5276-7 Email: [email protected] Click for photo release at www.thaipr.net

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