Brother launches 'P-TOUCH CUBE' label printing innovation with smartphone connection to support creative DIY ideas.
Brother continues to expand its label printer market and secures its thrown as the market leader once again with the launch of 'P-TOUCH CUBE', the label printer that seamlessly links with smartphones, a new function designed to meet the lifestyle and trend of new generation users, allowing real-time design via applications on Android and iOS.
Mr. Teerawut Supapunpinyo, Director of Sales and Marketing, Brother Commercial (Thailand) Co., Ltd., said that Brother is now the leader in the label printer market (P-TOUCH) as Brother is one of the pioneers of this market in Thailand and has been marketing this product line for more than 15 years, making label printers widely recognized among Thai users. Customers of Brother's label printers are divided into three categories according to their purposes of use which are personal use, office use, and industrial use. Brother offers a wide range of products to cover and meet the demands of customers in every segment mentioned to keep pace with the rapidly growing market as more people turn to use label printers due to their user-friendly functions, convenience, and beautiful designs of the printing tape. In addition, Brother is working on promoting the product and informing users of its various functions that are suitable in many fields of work, as well as making label printers well-known in a wider market. Considering the average growth is sales of about 10% each year, Brother is very successful in the label and tape printer market.
"Brother is considered the leader in the label printer market because it is one of the first companies to distribute this type of products in Thailand, and as a result, Brother's sales channels are more comprehensive than those of other brands. The highlight of our product is the laminating tape that can withstand temperatures from up to 150 to -80 degrees Celsius. The tape is also resistant to chemicals, water, and scratches, and adheres well to curved surfaces. Its optimal performance which lasts longer than 5 years also significantly contributes to good sales," said the director of sales and marketing.
To penetrate the market segment of general users, Brother has recently launched the P-TOUCH PT-P300BT label printer, also known as the P-TOUCH CUBE, which is designed as a portable label printer. In the past, this product group mainly focused on giving unique characteristics to the printers by incorporating famous cartoon characters such as in the "Hello Kitty" compact label printers and the "Rilakkuma" compact label printers. P-TOUCH CUBE label printer with a smartphone connection and a strikingly modern design, however, sets off in a different direction by capturing a new target which is smartphone users. Brother also expands distribution channels to smartphone vendors. Thanks to the modern design of P-TOUCH CUBE, Brother has iStudio/iBeat by Copperwired and Dotlife by Copperwired as new distribution channels.
Mr. Jakkit Rabtanyaboon, Product Executive of Brother Commercial (Thailand) Co., Ltd. further elaborated on the details of P-TOUCH CUBE that Brother specifically designed this label printer to be compatible with smartphones. It also perfectly suits the lifestyle of new generation consumers in that they only need a smartphone and the 'Brother P-touch Design & Print' application, supported by both iOS and Android. Once their devices are connected to the P-TOUCH CUBE label printer via Bluetooth, consumers can design their labels very easily on the application, and choose fonts, frames, and symbols to meet their lifestyles and purposes. The print preview shows in details the colors, fonts, and backgrounds for accuracy before printing. Users can save their printing formats in case they want to modify the original design. The printer supports the use of TZE laminating tapes, also a product of Brother, which can resist temperature as high as 150° C and as low as -80° C. It is scratch-resistant, and highly adhesive even on a curved surface. Its compact size with the weight of only 380 grams makes the tape portable and suitable for use both at home and office. The printing speed is up to 20 millimeters per second. Labels printed by the P-TOUCH CUBE label printer can be used with a variety of objects, such as office documents, home utensils, garden tools, storage, cookware, and children's products. P-TOUCH CUBE is now available at only 1,990 baht. Exclusively during the launching period, customers can save more with a double special promotion. Buy P-TOUCH CUBE today, and enjoy 2 special privilege - free 2 movie tickets from Major Cineplex (contact Brother for the reward) and 50% discount when buy 1 cassette of the laminated tape. The promotion starts now until 30 April (only at participating branches).
Get ready to experience the 'P-TOUCH CUBE' smartphone label printer from Brother at all Brother dealers and distributors - iStudio/iBeat by Copperwired and Dotlife by Copperwired. For more information, please contact Brother Contact Center at 02-665-7777 or www.brother.co.th, www.facebook.com/BrotherCommercialThailand.
Mr. Teerawut Supapunpinyo, Director of Sales and Marketing, Brother Commercial (Thailand) Co., Ltd., said that Brother is now the leader in the label printer market (P-TOUCH) as Brother is one of the pioneers of this market in Thailand and has been marketing this product line for more than 15 years, making label printers widely recognized among Thai users. Customers of Brother's label printers are divided into three categories according to their purposes of use which are personal use, office use, and industrial use. Brother offers a wide range of products to cover and meet the demands of customers in every segment mentioned to keep pace with the rapidly growing market as more people turn to use label printers due to their user-friendly functions, convenience, and beautiful designs of the printing tape. In addition, Brother is working on promoting the product and informing users of its various functions that are suitable in many fields of work, as well as making label printers well-known in a wider market. Considering the average growth is sales of about 10% each year, Brother is very successful in the label and tape printer market.
"Brother is considered the leader in the label printer market because it is one of the first companies to distribute this type of products in Thailand, and as a result, Brother's sales channels are more comprehensive than those of other brands. The highlight of our product is the laminating tape that can withstand temperatures from up to 150 to -80 degrees Celsius. The tape is also resistant to chemicals, water, and scratches, and adheres well to curved surfaces. Its optimal performance which lasts longer than 5 years also significantly contributes to good sales," said the director of sales and marketing.
To penetrate the market segment of general users, Brother has recently launched the P-TOUCH PT-P300BT label printer, also known as the P-TOUCH CUBE, which is designed as a portable label printer. In the past, this product group mainly focused on giving unique characteristics to the printers by incorporating famous cartoon characters such as in the "Hello Kitty" compact label printers and the "Rilakkuma" compact label printers. P-TOUCH CUBE label printer with a smartphone connection and a strikingly modern design, however, sets off in a different direction by capturing a new target which is smartphone users. Brother also expands distribution channels to smartphone vendors. Thanks to the modern design of P-TOUCH CUBE, Brother has iStudio/iBeat by Copperwired and Dotlife by Copperwired as new distribution channels.
Mr. Jakkit Rabtanyaboon, Product Executive of Brother Commercial (Thailand) Co., Ltd. further elaborated on the details of P-TOUCH CUBE that Brother specifically designed this label printer to be compatible with smartphones. It also perfectly suits the lifestyle of new generation consumers in that they only need a smartphone and the 'Brother P-touch Design & Print' application, supported by both iOS and Android. Once their devices are connected to the P-TOUCH CUBE label printer via Bluetooth, consumers can design their labels very easily on the application, and choose fonts, frames, and symbols to meet their lifestyles and purposes. The print preview shows in details the colors, fonts, and backgrounds for accuracy before printing. Users can save their printing formats in case they want to modify the original design. The printer supports the use of TZE laminating tapes, also a product of Brother, which can resist temperature as high as 150° C and as low as -80° C. It is scratch-resistant, and highly adhesive even on a curved surface. Its compact size with the weight of only 380 grams makes the tape portable and suitable for use both at home and office. The printing speed is up to 20 millimeters per second. Labels printed by the P-TOUCH CUBE label printer can be used with a variety of objects, such as office documents, home utensils, garden tools, storage, cookware, and children's products. P-TOUCH CUBE is now available at only 1,990 baht. Exclusively during the launching period, customers can save more with a double special promotion. Buy P-TOUCH CUBE today, and enjoy 2 special privilege - free 2 movie tickets from Major Cineplex (contact Brother for the reward) and 50% discount when buy 1 cassette of the laminated tape. The promotion starts now until 30 April (only at participating branches).
Get ready to experience the 'P-TOUCH CUBE' smartphone label printer from Brother at all Brother dealers and distributors - iStudio/iBeat by Copperwired and Dotlife by Copperwired. For more information, please contact Brother Contact Center at 02-665-7777 or www.brother.co.th, www.facebook.com/BrotherCommercialThailand.
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