XIAMETER(R) Brand Introduces Sun Care Cream Prototype Formulation

As consumers expectations from sun care products grow, skin care product formulators are turning to XIAMETER(R) and Dow Corning(R) brand silicone fluids and emulsions to deliver high protection, silky feel, wash-off resistance and sun protection factor (SPF) enhancement.

A recent addition to the collection of XIAMETER(R) personal care prototype formulations is a sun care cream ( http://www.xiameter.com/en/Documents/95-566-01%20Prot%20Formulations-PC1e.pdf ) that features XIAMETER(R) PMX-0345 Cyclosiloxane Blend, Dow Corning(R) 2502 Cosmetic Fluid, Dow Corning(R) 2501 Cosmetic Wax and Dow Corning(R) 556 Fluid.

The XIAMETER(R) web-enabled brand of Dow Corning was introduced in 2002 to service customers who wanted and needed standard silicone products at market-driven prices. The XIAMETER(R) business model was expanded in 2009 ( https://www.xiameter.com/en/MediaCenter/Pages/XIAMETERBrandLaunches.aspx ) and now offers customers enhanced self-service functionality, extended volume quantity options, transparent pricing and more credit term choices. In addition, a broader range of standard silicone products is offered as well as the ability to purchase through local distribution.

XIAMETER(R) silicone fluids, emulsions, rubbers, sealants, and silanes are widely used as performance enhancers by multiple industries, including personal care, textiles, construction, automotive and more, where they provide qualities such as durability, stability, adhesion, and weather resistance.

Additional information on the XIAMETER brand is available at www.xiameter.com . These and other formulations containing XIAMETER and Dow Corning brand products can be found on dowcorning.com.

About XIAMETER

The XIAMETER(R) brand of Dow Corning Corporation offers market-driven prices for standard silicone products. Introduced in 2002, the brand offers more than 2,100 products including silicone fluids, sealants, silanes, emulsions and rubber. The XIAMETER brand is a no-frills model offering cost effective products through streamlined services and a web-enabled order platform. Learn more at www.xiameter.com .

About Dow Corning

Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning(R) and XIAMETER(R) brands. Dow Corning is a joint venture equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.

SOURCE: XIAMETER(R), Dow Corning Corporation

CONTACT: Jeffrey A. Smith, APCO Worldwide,

[email protected],

for XIAMETER(R), Dow Corning Corporation

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