Brother teams up with Pinn to market Sewing Machine to Modern Women

-Highlight World’s No. 1 Position and launch Strong marketing activities! Brother Commercial (Thailand) teams up with Art &Technology Company, to market Brother Home Sewing Machine to modern women through a ‘Pinn Shop’ chain, with high hope for success. Mr. Masaki Takatsugi, President/ Executive Officer- Home & Personal, Brother Industries Limited, reveals as he chairs the press conference that ‘Brother Sewing Machine’ has proven to become No. 1 Brand worldwide, not only Japan, USA, Europe but also Asia. With continuous technology development for over 100 years, Brother Sewing Machines provide great sewing experiences from both home users to users in industrial factories. With its founder’s vision of creating community work and household activities, Brother HSM are carefully produced with special attention to every details, in order to meet all users’ requirements Mr. Takao Andy Shima, Brother Commercial (Thailand)’s Managing Director says that “Thai sewing machine market has been expanding continuously as the global trend of D.I.Y. Lifestyle of modern women hit Thailand. We believe that Brother’s partnership with Art & Technology Company will develop sewing machine market because Brother is No. 1 Brand worldwide and Pinn Shop is a leader in full sewing solutions, a globally successful system. With our joint marketing programs, both Brother and Pinn Shop will grow together” Khun Bussaya Dhejasen, Art & Technology Company’s Managing Director, the operator of Pinn Shop chain, adds that “we are pleased to become an appointed dealer of Brother Home Sewing machine, a world’s leader in high-value home sewing machine. We plan to market Brother sewing machines through Pinn Shop chain, which provides full handicraft solutions. We have Brother sewing machines, beautiful fabrics, sewing kits and equipment and we provide ongoing workshops for members. Currently, we have 35 Pinn Shops and a large customer base of over 60,000 active members in Bangkok and nationwide. As our customers are also potential Brother’s customers, we expect to be able to fully support Brother’s business plan.” Khun Teerawut Supapanpinyo, Brother Commercial (Thailand)’s General Manager for Sales and Marketing adds that “Brother Commercial (Thailand) has launched Brother Home Sewing Machines, a No. 1 Brand worldwide because it has high-technology, user-friendly, easy-to-use, fast, durable and high-value for money. We introduce “Experience Marketing” strategies by positioning the products as Lifestyle products for modern women who loves handicraft. We expect to attract all types of women from high-school students, university students, working women to housewives.” “Appointing Pinn Shop as a dealer is our latest movement to penetrate into Lifestyle market as Pinn has expertise in this market. They have full sewing solutions, with specialized handicraft personnel, 35 branches nationwide and large customer base. Brother and Pinn plan to do joint marketing in both promotional programs and marketing event to enable our success together” Khun Teerawut says Brother Full Home Sewing Machine line consists of 4 models: LS-2125 Model: for new beginners who want fast and easy sewing. BM-2600 Model: offering additional designs for creative users. Also come with more functions such as automatic needle threader. BC-2100 Model: a computerized and easy-to-use sewing machine. Offer variety of designs and functions. NV-50 Model: a highly-advanced sewing machine for professional sewing and quilt-making. For More information, please contact Brother Contact Center 02-665-7777 or visit www.brother.co.th About Brother Commercial (Thailand) Ltd. Brother Commercial (Thailand) Ltd. is a leader in the development and manufacturing of technologies in the home sewing machines as well as printing solutions, communications and digital Imaging industries for home users, small offices and Corporations. We provide a comprehensive lines of products, developed to meet customers’ requirement ranging from Home Sewing Machines, Facsimile, Laser Printer, LED printer, Inkjet MFCs, P-Touch Labeler, Innobella brand Consumables such as Ink, Toners & Drums, and Label Tapes. A trusted brand worldwide that believes in the "Customer First" approach in all aspects of their business, Brother Commercial (Thailand) has 150 Authorized Service Centers, supported by trained professionals, covering 76 provinces nationwide and comprehensive product warranty to ensure highest customer confidence. Brother's regional South East Asia headquarters is located in Singapore with operations in many countries such as Malaysia, Philippines and India. Brother also has representative offices in Indonesia and Vietnam. About Pinn Shop Art & Technology Co., Ltd. or ‘PINN’ established in April 1992 in Chiang Mai Province. The company is the innovator in developing computer technology to use with handicraft and the first manufacturer of unique cross stitch kit designs such as sepia, abstract, caricature, Thai style, the Sixtieth Anniversary Celebrations of His Majesty's Accession to the Throne, auspicious meaning Chinese style, and many other designs are waiting for your selection at PINN Shop as well as cross stitch kits for kids. PINN increased modern and variety product categories as follows: - PINN Knitting PINN selected the quality and colorful yarns as well as beautiful pattern ideas for knitting lovers to knit joyfully with easy techniques. - PINN Sewing Chic and easy sewing and quilting are being offered in sets consisting of importing fabrics and patterns for consumers’ convenience. PINN distributes wide range of accessories for any purposes of sewing. - PINN Beads PINN is trustworthy from the world leading manufacturers of glass beads from Toho, Japan, and crystal from Swarovski, Austria. Other quality and variety of accessories for chic and modern bead weaving are waiting for customers to reach at all PINN Shop. PINN Shop is the retail shop, compiling of wide range of accessories for any purposes of crafts and also educate to starters with no charges. The shop are decorated warmly and relaxedly so that members and craft lovers can create unlimited cool ideas likely at their homes. To response to life style of the new generations, PINN had created webboard as a new channel for any members to sharing their ideas at www.pinn.co.th. With our attention to the needs of handicraft lovers and vision of our management team including staff, PINN is always ready to serve our customers and stepping forward and closely the world of Thai handicrafts. Click for photo release at www.thaipr.net

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