Ocean Life Insurance is confident to gear up with its “Music Marketing” campaign for the second year, calling it the “Right” move after a grand success of the company’s “Ocean Life Insurance Presents MIC Idol3” singing contest. The company recently held the final competition to search for young aspiring singer who would like to pursue a dream in the music industry.
Nusara (Assakul) Banyatpiyaphod, president of Ocean Life Insurance Company Limited, reveals: “Ocean Life Insurance gears up to continue adopting the ‘Music Marketing’ strategy for the second year to better reach our targets of young generations. We consider this the right move for the company as when we partnered up with GMM Grammy again this year to host ‘Ocean Life Insurance Presents MIC Idol3’ singing contest, we have received such excellent feedbacks from over 3,000 applicants from all over the nation.”
“Ocean Life Insurance’s use of ‘Music Marketing’ strategy is not only to bring in music as a tool to penetrate our target groups, but in turn, to bring the target customers to share an unforgettable experience with our company. By hosting this music competition event, we have opened an opportunity for these young people to have a closer contact with the brand throughout the entire period of the contest, as well as extended the recognition about the event at large. So, these youths can help spread the news about the contest by inviting their friends and families to participate in the contest through voting or cheering for their favorite contestants,” Nusara adds.
This year, the “Ocean Life Insurance Presents MIC Idol3” project opened to recruit young aspiring singers who would like to pursue a career in the music industry, aged between 15 and 24 years. Excellent feedbacks have been flooded from over 3,000 teenagers and young adults from all parts of the country who competed in the screening audition, which took place in four major regional locations, including Chiang Mai, Nakhon Ratchasima, Songkhla and Bangkok. Twenty-five talented contestants were selected to go on to the semi-final round taken place on November 22, 2011. Currently, four gifted finalists have been selected into the final round and these aspiring young singers will have an opportunity to launch their very own single releases with GMM Grammy.
Ocean Life Insurance, in partnership with GMM Grammy, has held the final round of the “Ocean Life Insurance Presents MIC Idol3” contest on Friday 23, December 2011 at CenterPoint @ CentralWorld, 7th floor of CentralWorld. The contest welcomed a judging panel comprising of experts in the music industry from GMM Grammy, as well as representatives from Ocean Life Insurance. Winners from the final round’s theme mini-concert competition are listed as follows:
Winner: Ball-Sirichoke Saethang
1st Runner-up: Ae-Rachada Maphol
2nd Runner-up: M-Suthichai Limcharoenchaikul
3rd Runner-up and Popular-vote Prizes: Mind-Duangruethai Suwankood
The four winning contestants are also eligible to receive the individual accident insurance policies worth Bt.2,500,000 in total exclusively from Ocean Life Insurance.
“From our success in hosting this music event, Ocean Life Insurance will continue executing the company’s Music Marketing strategy as our key to organize a string of endorsement activities in the future. We aim to create brand recognition among the targets of young generations. This will pave the way to our expansion within the segment of these target customers,” Nusara concludes.
ติดต่อ:
Verve Public Relations Consultancy
คุณนิธิดา อัศวนิพนธ์ (นิด้า)
โทร. 02-204-8226 มือถือ 081-628-9848
คุณปิยาภรณ์ จุลละบุษปะ (ตุ๋ม)
โทร. 02-204-8217 มือถือ 086-772-3773
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