Pepsi Thailand Launches "Taste of Thailand" Food Pairing Campaign

Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand), said this year Pepsi(R) Thailand is moving forward to strengthening its popular carbonated soft drink brand by launching the "Pepsi Taste of Thailand" food pairing campaign of the year. It is an exclusively high-profile marketing campaign in Thailand that highlights the uniqueness and distinctive characteristics of delectable Thai dishes, which have a diverse range of appetizing tastes that you can enjoy along with the refreshing flavor of Pepsi under the concept "Pepsi - Thai Food Companion" in order to deliver a refreshing experience for every moment of happiness and family dining. In addition, Suntory PepsiCo Beverage (Thailand) launched a new packaging idea with cool design, featuring pictures of popular Thai menus such as Tom Yam Kung, Som Tam, Phad Thai, Kuay Tiew, Nam Prik Pla Tu, and Pad Krapow Gai Kai Dao. Suntory PepsiCo Beverage (Thailand) also launched a digital campaign in collaboration with GrabFood to select the most favorite Thai restaurants and list them on the "Pepsi Recommended" feature as well as offering value and tempting deals. The company also launched a promotional campaign #PepsiKuSiArharnThai (Pepsi Thai Food Companion) in which customers stand a chance to enjoy free dining with Thai dishes recommended by celebrities and famous actors across the country such as Tawan "Tay" Vihokratana and Thitipoom "New" Techaapaikhun from "Kin Tan Tab Tay New Special" program as Jennie Panhan and DJ Bookko will share new ideas in dining at famous eateries nationwide under the concept "Pepsi Appetizing Table". Customers also get lots of discounts on the GrabFood application, plus food delivery service under the theme "Pepsi Appetizing Table" such as "Seafood Table", "Dining like a King Table", "Luxurious Table" and a "Popular Menus Table" as well as the list of recommended dishes and menus. The campaign runs from October to November 2021.

Let's experience a wide array of tasty Thai foods complemented by the refreshing Pepsi beverage under the Pepsi Taste of Thailand campaign and collect the new Pepsi packaging with your favorite Thai dishes. It is available in a 325-ml can and a 430-ml PET bottle as well as a 990-ml PET bottle, one-liter bottle and a 1.45-liter bottle. Pepsi with a new packaging design idea is now available for purchase at convenience stores, retail and wholesales outlets, supermarkets, and leading department stores nationwide. For more information and latest updates, visit Facebook PepsiThai or LINE Official Account @Pepsi

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