General insurance company belonging to the largest full-stack insurtech group in ASEAN solidifies its digital transformation by adopting its parent's brand "Sunday"

Sunday continues to be committed to being a digital insurance company that uses data and technology to design insurance plans and services  in the best interests of consumers.

Its vision is to make insurance accessible, satisfy every lifestyle, and provide a new level of insurance experience in this digital age, whether it is to customize insurance at a reasonable price through AI, for example, dynamic pricing for individual motor insurance customer,

individual coverage adjustment for group health insurance customers and more to come in the near future. Moreover, our consumers can access health care anytime anywhere through our super app that is not just an ordinary insurance app, but it is your digital twin that reflect real you and risk of yours to help you live better life, named Jolly by Sunday, such as cashless access to pharmacies and telemedicine, Doctor AI, PM2.5 alerts and horoscopes. The super app has the 30 - 40% MAU and is one of the highest MAU among insurance company apps in the market. At Sunday, we aim to make insurance approachable and easy to understand. We want to ensure your insurance experience is as relaxed as your typical sundays.

Sirisuk Manmettakul - Chief Executive Officer of Sunday Insurance (Thailand) Public Company Limited, added, "We appreciate the trust that our consumers and partners have given us in support of a new brand that is committed to offer services that are different. We expect that we will continue to grow more than 50% in gross written premium in the next few years to achieve our 2 billion Thai Baht target with a path to profitability. There are many insurers who are larger than us. What is important to us is revamping how consumers think of insurance in Thailand and increasing insurance penetration by promoting the adoption of digital services through our products. Digital transformation takes time for many larger insurers but Sunday Insurance has the advantage of pushing this more aggressively to the market. Our rebranding comes after years of disrupting ourselves from within and shows our continued commitment to digital adoption going forward."

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