MDES - depa Pinned Prachuap Khiri Khan in Paving the Way for Central Region Digitizing with the 2nd Digital Tourism Business Matching (Central) Event

Chaired by Mr. Chaiwut Thanakmanusorn, Digital Economy and Society (MDES) Minister, the 2nd Digital Tourism Business Matching (Central) in Prachuap Khiri Khan was blissfully participated by Mr. Kittipong Sukphakkul, Deputy Governor of Prachuap Khiri Khan Province, Asst. Prof. Dr. Nuttapon Nimmanphatcharin, President/CEO, Digital Economy Promotion Agency (depa), Mr. Wisit Phetchuphong, Assistant Vice President Finance and Corporate Strategy, Travizgo Technology Co., Ltd., Thai tourism operators, and interested parties in Prachuap Khiri Khan and other central region provinces.

Mr. Chaiwut shared that the MDES stays committed to laying the foundation for public utilities, effective public network platform, and all other basic facilities necessarily for transforming Thailand to a digital economy. These missions go hand-in-hand with various inclusive promotional plans that would allow all sectors and general public to access and utilize the public network platform while improving digital skills and expertise of all stakeholders in order to stir up economic activities and alter essential lifestyles for the digital revolution of this era. As Thai tourism industry especially needs to increase its competitiveness through digital technology applications, the development initiative of ThailandCONNEX, a collaboration between depa and our platform developer Travizgo Technology, has been developed under the recently launched Digital Tourism Campaign. The campaign is responsible for organizing activities that encourage Thai tourism business operators to apply digital technology as an effective tool for cost-saving, market widening, revenue growing, and stronger business advancing in this digital world.

Asst. Prof. Dr. Nuttapon also added that depa's main mission is to support and promote the economic and digital innovative development, which angle the use of digital technology toward benefiting economy, society, culture, and national security. the 2nd Digital Tourism Business Matching (Central) in Prachuap Khiri Khan is part of the Digital Tourism Campaign to create forums and workshops to educate and increase digital skills for Thai tourism operators. The event's topics include mastering ThailandCONNEX to widen market opportunities at a lower cost; how to manage appropriate tourism formats to benefit Thai operators' needs; reviewing Travel Trend: Why digital technology matters?; understanding digital technology application for local tourism to create a sustainable difference; instructing on editing photos and taking pictures for an expensive look; how to create a brand; how to get high profits; how to create business opportunities; managing crisis through available funding sources; adapting strategies for tourism business operators; Smart Tourism; and travel business content planning to generate bookings under the marketing funnel process. In addition, the event also showcased digital products from digital start-ups and digital providers, discussion and consulting opportunities, and business matchings between tourism business operators, digital startups and digital service providers.

"The Digital Tourism Business Matching activities have been put in place for all 5 Thailand's regions by organizing in each region's major tourism province. First launched in Chiang Mai and followed by Prachuap Khiri Khan, the campaign activities aim at creating awareness and encouraging the use of public digital platform ThailandCONNEX and other technologies being offered by digital start-ups. They also opened a space for discussions, catching up with travel trends, receiving advices and recommendations, and organizing business matchings to initiate opportunities for tourism business operators, interested parties, digital start-ups and digital providers to revive Thai tourism industry together," commented depa President/CEO.

Mr. Wisit commented that ThailandCONNEX is designed to be user friendly with simple short processes to enhance user experience and meet the needs of connected business partners. The platform is developed using Blockchain, Big Data, and Artificial Intelligence (AI) technologies by a professional team. It would benefit tourism business operators in designing and improving their products and services while also enabling government agencies to set up effective policies and promotional guidelines along with upgrading the industry with digital tourism technology. Indeed, ThailandCONNEX is ready to connect all tourism business operators throughout Thailand for the seamless world tourism opportunities.

The 1st Digital Tourism Business Matching (Northern) was organized in Chiang Mai and the 2nd Digital Tourism Business Matching (Central) was in Prachuap Khiri Khan. The 3rd Digital Tourism Business Matching (Northeastern) will be organized in Nakhon Ratchasima, the 4th Digital Tourism Business Matching (Eastern) will be in Chonburi, and the 5th Digital Tourism Business Matching (Southern) will be in Phuket. depa is inviting all tourism business operators and interested public to be part of this Digital Tourism Campaign and ThailandCONNEX. For more information, please follow news and updates at www.thailandconnex.com, Facebook Page: ThailandCONNEX, and Customer Service Call Center 0 2171 9900.

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