Arcelik Hitachi celebrates its 3rd Anniversary with Confidence in Driving Sustainable Growth in Thailand and beyond APAC

Marking its 3rd anniversary of the joint venture between Arcelik A.S. and Hitachi Global Life Solutions, Arcelik Hitachi Home Appliances, the leading global manufacturer, distributor, and after-sales services provider of Hitachi branded home appliances globally (excluding those of Japan), reaffirms its commitment to leading the way in lifestyle solutions across Thailand and the APAC region through a three-pronged approach—alignment, optimization, and expansion

To leverage the best of Arcelik's global R&D powerhouse and global presence and Hitachi's century-long Japanese heritage and APAC market access, the joint venture has maximized its purchasing advantage, streamlined its supply chain, and optimized production efficiency across its manufacturing bases in Thailand and China. Through this alignment of corporate values and optimized operations, the joint venture has seen sustained growth in Thailand and positive results in Vietnam and the Middle East.

Reaching Younger Generations with Technologically Advanced, Durable Products

Building on Hitachi's prestigious reputation in whitegoods market across Thailand and APAC, the joint venture has also prioritized its commitment to enhance the brand's relevancy among Gen Y consumers as well as strengthening its relationships with its Gen X existing clientele.

In 2023, the company launched "The Art of Ease", its first-ever global brand campaign crafted to position Hitachi as a sustainability-oriented lifestyle solutions partner, better connecting it to busy young consumers in today's fast-paced era who crave peace and ease at home. Looking ahead, Arcelik Hitachi aims to reinforce its redefined brand philosophy by continuing its commitment to modern Japanese aesthetics, durability, and energy-efficiency as well as diversifying its product portfolio to meet the changing needs of today's consumers.

Lead with Excellence and Innovation, Deeply Committed to Our Customers and The Environment
"We remain steadfast in our commitment to continuous innovation, ensuring that we stay ahead of market trends and challenges," stated Mr. Zafer ?stuener, CEO of Arcelik Hitachi Home Appliances. "Our unwavering dedication to sustainability includes ambitious goals such as achieving net zero emissions by 2030 and utilizing 100% green electricity across the majority of our regional offices. As we move forward, we will continue to lead with excellence and innovation, deeply committed to our customers and the environment."

The third anniversary of this joint venture is an important milestone that Arcelik Hitachi recognizes as a foundation for future growth. The company's focus remains on its mission of providing innovative lifestyle solutions that improve the quality of life for people across the region. Arcelik Hitachi looks forward to navigating this evolving landscape and continuing to deliver value to all customers.

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