GUESS has officially named NMIXX, the rising K-pop sensation, as the new ambassador for GUESS Asia. The announcement comes at a pivotal moment for NMIXX, who just made their highly anticipated comeback on March 17th with their new mini-album Fe3O4: FORWARD and title track "KNOW ABOUT ME."
Known for their bold energy, trendsetting style, and genre-blending sound, NMIXX perfectly embodies GUESS's "Young & Adventurous" philosophy.
"NMIXX's confidence and dynamic presence align seamlessly with the GUESS brand," said Co-Founder and Chief Creative Officer, Paul Marciano. "Through this collaboration, we're excited to introduce a fresh, fashion-forward denim series that speaks to the next generation."
Since debuting in 2022 under JYP Entertainment, NMIXX has captivated global audiences with their experimental sound, chart-topping hits, and powerful performances. Their growing influence extends beyond music, securing them collaborations with major global brands and consistent placements on Billboard's World Albums Chart.
As a global leader in denim fashion, GUESS currently operates 1,600 stores across 100 countries and continues to expand, including its 2024 acquisition of a 50% stake in New York-based brand Rag & Bone. The GUESS x NMIXX campaign will launch in April, 2025 across Asia, in Korea, Japan, Greater China, Singapore, Indonesia, Malaysia and Thailand
With this partnership, GUESS and NMIXX aim to merge fashion and music in an authentic and innovative way, inspiring the next generation of trendsetters across Asia and beyond.
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