In a bold move that signals the next chapter of luxury hospitality on Egypt's Mediterranean shores, Absolute Hotel Services Middle East and Africa (AHS MEA) has inked a landmark Memorandum of Understanding (MOU) with top-tier developer AKAM Al Rajhi Developments. Together, they will launch a brand-new U Hotels & Resorts property in the picturesque coastal enclave of El Dabaa, located in the Marsa Matrouh Governorate.
This exciting collaboration marks the debut of the U Hotels & Resorts brand on Egypt's North Coast—one of the region's fastest-growing lifestyle and leisure hotspots. The ambitious greenfield project will boast 160 to 230 keys, offering a stylish mix of hotel rooms and fully serviced residential units, including studios, one-bedroom, and two-bedroom options—all part of a professionally managed rental pool program.
Slated to open in 2029 as a full-fledged international 5-star resort, the property promises to raise the bar for hospitality experiences in the area.
Kevork Deldelian, Managing Director of AHS MEA, shared his excitement:
"We're thrilled to team up with AKAM Al Rajhi Developments to introduce the unique spirit and elevated service of U Hotels & Resorts to Egypt's North Coast. This partnership reflects our vision for growth and our commitment to redefining the guest experience across key destinations in the Middle East and Africa."
Under the MOU, AHS MEA will oversee full pre-opening support, technical services, and long-term operational management—ensuring the property lives up to global standards of excellence.
Edrees Mohamed, CEO of AKAM Al Rajhi Developments, emphasised the shared vision:
"We aim to craft a world-class hospitality destination that reflects the modern luxury and evolving tastes of Egypt's tourism market. Partnering with AHS MEA and the U Hotels & Resorts brand brings the international pedigree we need to realise that goal."
With its bold design, tailored service, and focus on lifestyle-driven travel, the new U Hotels & Resorts destination is set to become a Mediterranean jewel—captivating local and international guests seeking authentic yet refined experiences.
About Absolute Hotel Services (AHS) www.absolutehotelservices.net
AHS is one of Asia's fastest-growing hospitality management and branding companies, with an ever-expanding geographic portfolio of hotels, resorts, and serviced residences.
Headquartered in Bangkok, Thailand, with regional offices in Vietnam, Indonesia, Hong Kong, India, UEA and Europe, with more expansions planned, AHS and its brands have resonated with investors and consumers, contributing value to all stakeholders.
Covering the luxury to economy segments through its brands U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels, Resorts & Residences, Eastin Easy, Eastin Estates, and Absolute Collection. AHS is also interested in the golf industry through Absolute Golf Services and is the exclusive operator of the Travelodge brand in Thailand through Travelodge Thailand. AHS has developed and continues to evolve relevant hospitality solutions which work.
About AKAM Al Rajhi Developments
AKAM Al Rajhi Developments is a prominent real estate developer in Egypt, known for delivering integrated living experiences that merge luxury, innovation, and sustainability. The company is a joint venture between AKAM Developments and Saudi-based Al Rajhi Group.
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