Mazda uplifts its after-sales service with a new standardized labor rate and introduces the Mazda Warranty Plus program, extending parts warranty to 5 years or 150,000 kilometers

Mr. Sarawut Bunyongkul, Customer Service Director of Mazda Sales (Thailand) Co., Ltd. said, "Mazda is committed to delivering an enhanced and fully integrated customer experience, with the ultimate goal of becoming the Top-of-Mind Brand in customer retention, which in line with our core mission. In the 2025 fiscal year, Mazda will drive our after-sales service strategy forward through the implementation of the 4C Strategy, a customer-centric approach designed to maximize the benefits of our customers. The 4C pillars are as follows:

• Credibility: To ease customer concerns throughout their Mazda ownership journey, we are committed to enhancing our capabilities in three key areas: parts availability, maintenance and repair efficiency, and product quality improvement.
• Convenience: To enhance ease and speed of service access at our showrooms.
• Customer Care: To enhance experience and relationships with customers.
• Cost of Ownership: To offer cost-effective maintenance solutions and long-term value programs which help ease customer concerns related to expenses throughout the entire ownership journey.

To turn these policies into tangible actions and further elevate customer experience, Mazda has actively incorporated customer feedback into the development of our service quality. As a result, we have redesigned our after-sales policy to ensure every Mazda Family member receives the best possible care when visiting any Mazda service center nationwide.

Customers will gain peace of mind regarding maintenance costs with these exclusive benefits, ensuring a worry-free experience throughout their ownership journey.

• Mazda has introduced a new standardized labor rate nationwide: 600 Baht/hour for regional showrooms* and 680 Baht/hour for Bangkok and surrounding areas. Customers can easily check maintenance costs based on service intervals, as well as the locations of authorized Mazda service centers and the new standard labor rates, on Mazda's official website at https://www.mazda.co.th/th/maintenance.
• Ensuring customer confidence in every service by skilled technicians using only Mazda genuine accessories.
• Introducing the Mazda Warranty Plus Program to extend the coverage, designed for those who care about their vehicles when bringing their cars in for regular scheduled maintenance.

"The Mazda Warranty Plus Program is a Mazda's new initiative designed to offer exclusive benefits to our Mazda Family members. This program extends the warranty coverage for genuine automotive parts from 3 years to 5 years* for engine block, automatic and manual transmissions, turbochargers, and capacitors.* The program applies to vehicles that are less than 5 years old or have mileage less than 150,000 kilometers (whichever comes first), and have a complete service history with regular maintenance every 6 months or every 10,000 kilometers (whichever comes first). Customers can register and check their eligibility for this special offer from today until December 31, 2025, https://m.mazda.co.th/WarrantyPlusRegistration," said Mr. Sarawut.

Mazda remains committed to continuously enhancing the customer experience and is preparing to introduce future programs that will offer exclusive benefits to our valued customers. For Mazda Family members who wish to stay updated with the latest news and special offers, you can now follow the Mazda Sky Journey platform online (Line Official Account: @skyjourney). By following the account, customers will not only receive early access to exclusive privileges but will also be able to make service appointments for their vehicles in advance at any Mazda service center nationwide through this platform.

*Terms and conditions apply as specified by the company. For more details, please visit www.mazda.co.th

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