Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, unveiled insights from "KA the Poll," indicating that 49% of respondents choose to purchase a motorcycle as a second vehicle despite already owning a car. The findings reflect a mindset among urban residents that "every second counts," with motorcycles viewed as an important tool to enhance daily life efficiency and reduce time lost in urban traffic. This consumer behavior aligns with domestic motorcycle sales, which are expected to steadily increase by 1.5-2.5% per year between 2025 and 2027 .
Motorcycles: A Time-Saving Tool for Urbanites
A survey conducted by "KA the Poll," an internal opinion poll gathering insights from over 1,478 Krungsri Auto employees—who represent automobile users—revealed that 62% of respondents view motorcycles as a tool for "time management" that helps simplify their lives by addressing challenges such as traffic congestion and parking difficulties. As a result, their vehicle purchasing decisions place significant emphasis on "investing in time." This factor contributes to the continued growth of the motorcycle market, with cumulative motorcycle registrations reaching 22 million units, according to last year's report from the Department of Land Transport.
Despite Market Growth, Safety Remains a Key Challenge
While motorcycles address time-related needs, safety remains a critical factor. According to the survey, the leading reason why over 37% of respondents have not opted to purchase a motorcycle is due to concerns over safety and riding skills. These concerns are strongly reflected in data from the first half of 2025, which recorded 424,206 road accident injuries, with motorcycles accounting for 91% of these cases .
Flexible Financing as a Key to Expanding Motorcycle Accessibility
The KA the Poll survey also revealed that the second most important factor driving motorcycle purchases is financing conditions, such as low interest rate offers or short-term repayment periods. When comparing preferences for repayment, the data shows that 59% of automobile users prefer long-term loans of 2-3 years, compared to 21% who opt for short-term loans, and 19% who pay in cash. This reflects that financial flexibility is a key factor for urban residents to access motorcycles—particularly during a time when Thailand continues to face challenges from high household debt and rising living costs.
To meet the needs of all automobile user segments, Krungsri Auto is committed to developing the most accessible and comprehensive motorcycle loan products in the market to make vehicle ownership truly accessible for all and enable consumers to "buy time" through flexible financial solutions tailored to support the urban lifestyle.
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