Cafe Amazon Reaffirms Leadership with "Amazon Premium Selected Cup" Hero Product Targeting Premium Consumers with 100% Arabica Coffee

Cafe Amazon is actively advancing "Amazon Premium Selected Cup," the brand's hero product featuring 100% authentic Arabica coffee meticulously selected for its superior quality. The Selected Cup series features a distinctive aromatic fragrance and a uniquely smooth, refined taste, all at an accessible price point. This premium product line directly addresses the growing trends of premium consumers seeking out superior coffee experiences in their daily lives.

In an unprecedented move to push its Selected Cup series, Cafe Amazon is unveiling its very own presenter, featuring popular singer Ink - Waruntorn. This collaboration reflects the evolving preferences of coffee enthusiasts, who increasingly prioritize quality, the delicate aroma of authentic Arabica beans, and an unparalleled premium experience, aiming to expand the premium coffee to a wider consumer base outside of Cafe Amazon

Mr. Kraipit Premmani, Chief Lifestyle Business Officer at PTT Oil and Retail Business Public Company Limited (OR) stated that "The Thai coffee market is undergoing a significant transformation, experiencing a remarkable growth. Consumers are more discerning and have higher expectations for their coffee experience than ever before. There is a clear shift away from on-the-go coffee, a market segment where Cafe Amazon played a pivotal role in, and toward an era where consumers seek to better engage with their coffee. They will prioritize complex flavors, bean origins, roasting processes, and diverse brewing methods This deeper understanding of coffee helps to refine and offer a superior experience to them. These changes clearly signal the immense potential for growth in the quality-focused premium coffee market."

"Our 'Amazon Premium Selected Cup' is a direct response to these trends and is our hero product in the premium coffee beverage category. This year, we are implementing a comprehensive marketing strategy to further engage with all coffee lovers.. The Selected Cup series used 100% high-quality Arabica beans, expertly roasted and brewed to deliver a uniquely premium, smooth, , and multi-dimensional flavor. It promises a distinct and memorable coffee experience at every touchpoint - from the initial captivating aroma to the lingering aftertaste.

'Amazon Premium Selected Cup' truly embodies the unique identity of the Cafe Amazon brand. Beyond just premium coffee, it is a commitment to deliver quality and sophisticated taste at an affordable price. Those who look to incorporate premium moments into their busy, everyday lives will undoubtedly find them in a cup of Selected Cup coffee."

Further amplifying this push, Cafe Amazon has unveiled Ink Waruntorn as the new presenter for its Selected Cup line. She perfectly embodies the multi-faceted essence of this premium coffee - from its delicate aroma and smoothness to its unique character. In this campaign, Ink showcases a casually smart, slightly edgy, and charming premium look, seamlessly manifesting the very spirit of Selected Cup.

Diverse Choices for the Premium Palate

"Amazon Premium Selected Cup" features 8 exquisite menu items made from 100% high-quality Arabica beans with a medium-to-dark roast. They were created to cater to every preference, from the classics like Espresso and Americano to the more exciting combinations like Peach Americano Sparkling and Yuzu Americano Sparkling, crafted to deliver refreshing perfection.

Experience the uniquely delicate and premium aroma of Cafe Amazon Selected Cup today, available now at participating Cafe Amazon branches nationwide.

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