TAT and Yango Ads "Velvet Seasons" Campaign Drives Thailand to #1 Most Booked Country Among Russian-speaking Travelers

The Tourism Authority of Thailand (TAT) has partnered with global AdTech company Yango Ads to launch the "Velvet Seasons" advertising campaign, to inspire travel to Thailand beyond the traditional high season and boost tourism year-round. As a result, Thailand was ranked the world's most-booked destination amongst traditionally hard-to-reach Russian-speaking travelers in October 202, based on Yango Ads' booking data. The results reveal how AI performance-driven, data-led advertising can help better distribute travel demand across different seasons and destinations for Thai tourism businesses.
Data from The Moscow office of the Tourism Authority of Thailand (TAT) shows that in the first 11 months of 2025, Thailand welcomed 1,632,624[1] Russian visitors, representing a 9.18% increase year-on-year. Reflecting sustained market momentum of the Russian-speaking market and underscoring the importance of stimulating off-peak demand through new marketing approaches for Thai tourism and hospitality businesses.
Yango Ads' booking data from the "Velvet Seasons" campaign reveals a notable shift in travel demand during Thailand's shoulder season. While Phuket remained the most-booked destination overall, Chonburi emerged as the second most-booked province, ahead of Bangkok. This growth in interest for multiple destinations supports TAT's strategy to better distribute tourism demand across provinces and travel periods, The majority of bookings were made for travel in October 2025, indicating that AI-driven advertising can successfully stimulate demand during off-peak months and encourage travelers to consider alternative destinations.

The campaign focused on Russian-speaking travelers - a high-value segment identified in the Yango Ads Tourism Industry Guide 2025[2]. These digitally savvy travelers are high spenders, with approximately 40 percent spending over USD 3,000 per trip and typically staying between 8 and 14 days, often extending their visits to up to 21 days, making them a strategically important audience for Thailand's tourism growth ambitions.

The campaign, which targeted Russian-speaking travelers, generated 5,980 hotel bookings during the activation period, reaching 1.67 million users and delivering over 4.1 million impressions. For Thai tourism and hospitality businesses, these results demonstrate how data-led, AI-powered advertising can convert off-season interest into confirmed bookings, helping to stabilise occupancy rates outside peak periods. By driving demand during traditionally quieter months, campaigns like "Velvet Seasons" support more consistent revenue for hotels, and local tourism operators, while contributing to more balanced, year-round tourism growth across Thailand.
Victoria Rossi, Business Development Manager for Asia, Yango Ads added, "Thailand needs no introduction to the Yango Ads audience. The country's culture, hospitality, and natural beauty are already well-loved. We are glad to collaborate with the Tourism Authority of Thailand to showcase Thailand's incredible offerings through creative, technology-driven advertising experiences that inspire travelers to take instant actions toward planning their holidays."
Neha Dawar, Business Development Manager, Yango Ads Thailand said, "Thailand is a leading emerging digital market, with high mobile adoption and strong growth that makes it well suited to data-driven, performance advertising. The results of the 'Velvet Seasons' campaign show how AI-led targeting can turn off-peak interest into real bookings, while supporting TAT's goal of spreading tourism demand beyond peak seasons This is why Thailand remains a strategic long-term market for Yango Ads as we help partners drive measurable outcomes and sustainable growth."

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