BRAND'S Essence of Chicken Continues "Brain Fatigue, Don't Drive, Take a Break and Drink BRAND'S" for New Year 2026, Partners with "Highway Police Division" and "Traffic Police Division" Promoting Safe Driving During Long Holiday, Distributes 45,000 Bottl

Miss Jaturaporn Thanapornsungsuth, VP - Head of Marketing (Thailand & Indochina) at Suntory Beverage & Food (Thailand) Co., Ltd., said "BRAND'S Essence of Chicken is rooted in the corporate value of 'Giving Back to Society' and remains committed to supporting road safety during the New Year travel season, partnership with the Highway Police Division, the Traffic Police Division and Chiang Mai Provincial Police, reinforces our ongoing efforts to promote public awareness and responsible driving behavior through the continuation of the "Brain Fatigue, Don't Drive, Take a Break and Drink BRAND'S" campaign, we aim to encourage drivers to stay mindful, rested, and physically prepared during long journeys. For New Year 2026, BRAND'S is providing 45,000 bottles of BRAND'S Essence of Chicken, enriched with Carnosine and Vitamin B12, which contributes to the normal function of the nervous and brain system. These products will be distributed by Highway Police, Traffic Police and Chiang Mai Provincial Police to drivers between December 29, 2025 - January 2, 2026, to promote concentration and readiness for driving. Throughout 2025, including Songkran and New Year periods, we have distributed a total of 130,000 bottles to support safe holiday travel. This New Year period. Travelers can pick up Brand's Essence of Chicken products at public service points on major routes nationwide. Four Highway Police distribution are located on major highways: Point 1, Highway Police Station 4, Division 5 (Chiang Mai); Point 2, Highway Police Station 6, Division 1 (Chainat-Ang Thong); Point 3, Highway Police Station 1, Division 6 (Saraburi-Nakhon Ratchasima); and Point 4, Highway Police Station 3, Division 2 (Prachuap Khiri Khan-Hua Hin). Two traffic police distribution are also located at the Chatuchak Minibus Terminal and a PTT Petrol Station, as well as at the outbound rest area on the Chalerm Maha Nakhon Expressway (Sukhumvit Soi 64, Intersection 8) in Phra Khanong-Bang Na. Chiang Mai Provincial Police are also stationed at tourist attractions such as Chiang Mai Zoo, Wat Phra That Doi Suthep Ratchaworawihan, Shell Rajapruek Petrol Station, and Tha Phae Gate.

Beyond collaboration with public organizations, BRAND'S continues to strengthen efforts with private sector partners to increase accessibility. Through 7-Eleven, All Member loyalty members will receive 100 points when purchasing two bottles of BRAND'S Essence of Chicken 70 ml. (excluding Cordyceps / Ginkgo & Ginseng / ProBeptigen formulas) for 99 Baht (from 120 Baht), or 2 bottles of BRAND'S Essence of Chicken 100 ml. (excluding Cordyceps formula) for 125 Baht (from 158 Baht). Promotions will run from November 24, 2025 - January 3, 2026, with similar offers available at Jiffy and Mini Big C outlets nationwide.

Police Major General Pornsak Laorujiralai, Commander of the Highway Police Division, said "During the New Year holiday, the Highway Police Division has prepared all necessary measures to ensure safe and confident travel for the public. We emphasize key actions such as driving long distances with alertness, taking breaks before fatigue sets in, and ensuring safety along all routes. Public service points have been set up nationwide to accommodate increased traffic and provide continuous assistance. This year, we are grateful for BRAND'S Essence of Chicken's support through the 'Brain Fatigue, Don't Drive, Take a Break and Drink BRAND'S' campaign, which aligns with our efforts to encourage drivers to rest, check their vehicles, plan routes, and stay mentally alert, all essential factors in reducing road accidents. The Highway Police remain committed to standing beside all travelers. We are ready to assist the public 24 hours a day. If help is needed, please contact the Highway Police Hotline at 1193, so every journey during this New Year holiday is safe and worry-free."

Police Major General Damrongsak Swang-ngam, Commander of the Traffic Police Division added "The Traffic Police Division has prepared additional officers to support traffic management across Bangkok and connecting provinces during the New Year period, ensuring smooth and safe travel amid increased vehicle volume. We have strengthened operations in high-risk accident zones and implemented traffic-flow plans to support those returning to their hometowns. This year, we are also joining the 'Brain Fatigue, Don't Drive, Take a Break and Drink BRAND'S' campaign to remind the public of the importance of rest and mindful driving on long trips. Together with BRAND'S Essence of Chicken, we are distributing products at rest stops and petrol stations in Bangkok and surrounding areas to help drivers stay alert and reduce fatigue. Our core belief is that safe driving starts with the readiness of the driver. Physical and mental preparedness are key to reducing road accidents. The Traffic Police Division remains fully dedicated to ensuring that every family travels safely and with peace of mind throughout the New Year holiday."

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