Chulabhorn Hospital Hosts "Fit Check, Life Goes On" Activity, Promoting Active Aging Society and Empowering Thai Seniors to Stay Resilient Against Frailty and Dementia, Supported by BRAND'S GOLD

Dr. Chanya Wuthikraikun, Geriatric Medicine, Department of Internal Medicine, Chulabhorn Hospital, said "Approaches to dementia prevention include self-care practices that help reduce the risk of cognitive decline, emphasizing lifestyle adjustments, healthy nutrition, and early observation of memory abnormalities."

Dr. Chainarong Tiyadechachai, Geriatric Medicine, Department of Internal Medicine, Chulabhorn Hospital, said "For the elderly, we provided knowledge on frailty, warning signs of physical decline that are not a normal part of aging, but rather a condition that increases vulnerability to illness and accidents. We emphasized the importance of fit checks to help restore strength and resilience."

Ms. Chutamas Ngamjitkul, BRAND'S Essence of Chicken Marketing Director at Suntory Beverage & Food (Thailand) Co., Ltd., a leading health enrichment product under the BRAND'S trademark in Thailand and Indochina, said "Thailand has now entered a Complete Aged Society and is progressing toward a Super-Aged Society. According to the 2024 survey by the National Statistical Office under the Ministry of Digital Economy and Society, there are over 14 million people aged 60 and above, accounting for 20% of the total population, with numbers continuing to rise. This highlights the importance of preventive healthcare and physical preparedness to ensure seniors can maintain a high quality of life."

"With awareness of this demographic shift, BRAND'S GOLD prioritizes the importance on the concept of 'Active Aging,' encouraging people of all ages to maintain physical and mental readiness, enabling them to live actively and confidently. In line with this concept, we are delighted to support Chulabhorn Hospital in the 'Fit Check, Life Goes On' activity, contributing to raising awareness of self-care among the elderly. During the event, participants not only gained knowledge and understanding of how to take proper care of themselves, but also received ' BRAND'S GOLD Essence of Chicken' products to try."

The premium "BRAND'S GOLD" Essence of Chicken product line offers three formulations:

1. "BRAND'S GOLD Probeptigen Essence of Chicken plus Hydrolysed chicken extract" combines hydrolysed chicken peptides using BRAND'S proprietary extraction technology, along with Vitamin B6 and Vitamin B12 (Vitamin B12 contributes to the normal function of the brain and nervous system).
2. "BRAND'S GOLD Essence of Chicken plus Vitamin B6" contains high Vitamin B6 (Vitamin B6 contributes to the normal function of the nervous system).
3. "BRAND'S GOLD Essence of Chicken with Vitamin C plus Zinc" contains high Vitamin C and Zinc (Vitamin C and Zinc contributes to the normal function of the immune system)

"BRAND'S GOLD is one of the key products that reflects our 'Seikatsusha' philosophy, which focuses on understanding people's real lifestyles and needs to develop products that truly meet consumer demands across all life stages. The company also plans to implement integrated marketing communications across both online and offline channels, along with product sampling activities at leading hospitals in Bangkok, to raise awareness of the 'BRAND'S GOLD' products among a wider target audience" Ms. Chutamas added.

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