SOLVEGROUP, a Thai-based Functional Supplements brand, targets 180 million baht as it enters The Preventive Health market and launches its new SOLVE Omega-3 product.

Amidst the booming health and wellness trend, SOLVEGROUP, a Thai science-based functional supplement brand founded by Angwara Teeratantikanon, M.D. (Dr. Eurng), has emerged as one of the brands growing in tandem with the holistic longevity movement. As SOLVEGROUP enters its 7th year, its sales have surpassed 100 million baht in 2025. The brand recently launched its newest product, 'SOLVE Omega-3', to cater to the preventive healthcare market. This is driven by the belief that maintaining health at an 'Optimal level' or achieving the right balance of well-being for every stage of life is essential for a better long-term quality of life.

Dr. Eurng is widely recognized as both a medical doctor and a talented program host, but she is also a businesswoman, a role that many might not be aware of. She began her career in the television industry and has evolved into her latest venture, where she leverages her medical knowledge to address a personal pain point of experiencing hair thinning caused by stress, which significantly impacted her daily confidence. She realized that many other women were struggling with the same issue.

This starting point led to the founding of 'SOLVEGROUP', a Thai functional supplement brand. Developed through scientific principles, its products aren't just single vitamins but true Functional Supplements. The brand selects the types and dosages of various extracts based on clinical research, creating proprietary formulas that prioritize nutrient synergy to support overall health. SOLVEGROUP is dedicated to fostering a deeper understanding of 'True Healthcare' that covers both physical and mental well-being. Through its products and shared knowledge, the brand empowers Thais to achieve sustainable wellness from the inside out. Entering its 7th year, Solve Group Co., Ltd. achieved a total revenue of 111 million baht last year and has set a target to drive its growth to 180 million baht this year.

'SOLVEGROUP' began its active marketing efforts in 2025, shifting away from relying purely on word-of-mouth among consumers. As a result, sales climbed from 60-70 million baht in 2024 to reach 111 million baht in 2025, marking a growth of nearly 60% compared to the previous year. The ambitious target of 180 million baht for this year will be driven by an expanding new customer base and continuous repeat purchases from existing clients, along with an increased number of product SKUs.

However, Dr. Eurng notes that the supplement market presents significant challenges right from the beginning. Convincing consumers to open up and try a product is no easy task. Since buyers often expect rapid results, the brand must communicate that dietary supplements work in harmony with the body's natural mechanisms. Consumers are advised to take the products continuously alongside maintaining their overall health. Price competition is another major barrier, as the supplement market is highly competitive across various price segments. Finally, the brand needs robust internal operational processes and must build genuine 'Brand Love' among its customers.

For this year's goals, Dr. Eurng positions 'SOLVEGROUP' as a leading functional supplement brand, ensuring it becomes a top-of-mind choice for consumers seeking health and wellness solutions. To achieve this, the company is placing a greater emphasis on brand marketing. She believes that SOLVEGROUP already has a highly robust product portfolio. This includes the 'SOLVEHAIR Day & Night' vitamins, which are backed by studies conducted in collaboration with Naresuan University. The lineup also features several other products for their target demographic of women aged 35 and older. Examples include 'PYCNOGENOL plus NAD precursors', which utilizes 60 mg of the trademarked Pycnogenol extract to aid in the antioxidant process. Other key products include 'ASTAXANTHIN 6mg plus CoQ10 + Quercetin', designed to nourish skin health while protecting skin cells from sunlight and pollution, and 'Magnesium Complex G Night', offering a five-form magnesium blend to help the body relax and support a restful night of sleep.

"Last year, our products consisted mostly of beauty supplements designed to nourish the hair and skin. However, towards the end of the year, we began shifting our focus toward overall health enhancement with products like our Calcium Gummy and Magnesium Complex. This year, we are fully dedicated to preventive health and longevity. We firmly believe that maintaining the body's balance at an 'Optimal Level' is the key to supporting its natural functions. Taking care of your health today is not just about seeking temporary results. Instead, it is a long-term investment in your own body, starting with lifestyle modifications and supported by the supplements your body truly needs."

This year's highlight is the launch of a new product, 'SOLVE Omega-3', featuring a high EPA + DHA content of 935 mg in a small, easy-to-swallow soft gel format. It makes taking dietary supplements a seamless part of daily life. Omega-3 helps support the normal functioning of the nervous system, brain, and heart while maintaining the body's balance from within.

"We start with specific health concerns that we want to address before we develop our formulas. I refer to our products as 'Functional Supplements' because we do not focus on single vitamins. Instead, we bring vitamins, minerals, and various extracts together to work as a system. By leveraging our expertise, we select the precise dosages of nutrients while considering how they work in harmony. This is known as the 'Synergistic Effect' and is a fundamental part of achieving specific health goals."

Dr. Eurng believes that the future of the dietary supplement market will be built on "Understanding" rather than "Belief." The next chapter of market growth will be driven by consumers who have a deeper knowledge of nutrition and the roles that vitamins and minerals play. These informed consumers recognize that supplements are not a shortcut to good health but instead serve to support the body's natural functions. This perspective is part of a holistic self-care approach that must be practiced alongside a healthy diet, regular exercise, and adequate rest.

"In the future, the dietary supplement market will grow toward greater specialization through niche segmentation. Consumers will choose products that clearly address their specific health goals. For instance, fitness enthusiasts looking to enhance their performance and recovery might select products such as electrolytes or amino acids. Meanwhile, the elderly will prioritize maintaining muscle mass for better mobility with supplements like HMB. This trend reflects a transition from general health vitamins toward targeted and personalized nutrition that is designed according to an individual's age, lifestyle, and unique goals."

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