Dazzle(TM) apples return to Thailand for the 2026 season, building on last year's wholesale launch, with a continued focus on scaling its presence in this channel. The season will kick off with a wholesale activation at Talaad Thai, reinforcing the brand's commitment to Thailand as part of its broader expansion across Asia. Developed in New Zealand and grown in Hawke's Bay, Dazzle is recognised for its bold red appearance, crisp texture, and naturally sweet flavour — a profile created to appeal
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