Business Press Releases

PwC: Thailand's entertainment and media industry set to reach around THB550 billion in 2026

Growth is expected to be driven by digital advertising and AI-enabled transformation PwC forecasts that Thailand's entertainment and media (E&M) industry will generate total revenue of around THB550bn in 2026, representing 1.8% growth year-on-year, despite ongoing pressure on domestic consumption and broader economic uncertainty. Growth is expected to be driven by continued shifts in advertising spending towards digital channels, as well as the expansion of online video, video gaming and esports

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